Feelings don’t care about your facts: why and how emotion-driven marketing CONVERTS
As much as humans like to pretend we’re hyper-rational creatures, psychologists (and good marketers) know the truth: at our core, we’re all just sentimental little
As much as humans like to pretend we’re hyper-rational creatures, psychologists (and good marketers) know the truth: at our core, we’re all just sentimental little
Here’s a truth bomb for you: Your ideal clients are exhausted. Exhausted from being sold to. Exhausted from all the posts they see in their
What Exactly Is Evergreen Content? Let’s clear this up right away. Evergreen content isn’t about creating “timeless” posts that never mention dates or current events.
Remember email marketing in 2012? One newsletter. Sent to everyone. “Dear Subscriber” at the top, maybe a {FirstName} if you were feeling fancy. No segmentation.
We all know social media is a big deal. Whether you’re catching up with friends, laughing at videos, or scrolling through endless aesthetic posts, it’s
In a world dominated by AI-generated content, businesses are learning (the hard way) that while automation can handle efficiency, it can’t create connections. AI might
Hapacity offers both copywriting and content writing for our clients. A common question is, “What’s the difference?” Lots of people are confused about this, so
Empathetic marketing is an emotional approach taken to market goods or services in conjunction with a data-driven strategy. For example, in this Nike advertisement, the
If I was paid a dollar for every time I heard someone say, “social media doesn’t contribute to the bottom line,” I’d have that beach
I don’t hide from the fact that anyone could do marketing. Anyone could post on social media. Anyone could write a blog post or a
I recently heard this quote and it stuck with me: “Think of your marketing emails as storyboards.” I was a film student. 🎥 So, you
From personal experience, cold outreach hasn’t worked well in lead generation for my business. It feels awkward and impersonal. But, what HAS worked super well
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