Featured on LinkedIn: Building Your Professional Brand
Let's talk about the importance of #professionalbrand. โฌ๏ธ A quick background about me: I worked at a marketing agency for 3๏ธโฃ years. And during my time there, I did marketing for alllll kinds of businesses -- from technology, to accounting, to manufacturing, to autobody, to consumer goods, to real estate, and so on. My job, in […]
Featured on LinkedIn: Talk WITH Your Audience on Social Media, Not AT.
A mentor of mine once said that #socialmedia is the modern-day water cooler, but through a screen. ๐ฏโโ๏ธ In real life, the best conversations are when all parties are genuinely trying to add to the #conversation in some way. That's how true, long-term connections are made. Social media isn't any different. ๐ If you're the type of brand that […]
Featured on LinkedIn: What’s the Difference Between Singular and Plural Search Terms?
What's the difference between singular and plural search terms? In general, it's the user's intent. Plural = purchase intentSingular = informational intent Let's use the teddy bear example. When we search 'teddy bear,' we get a mix of results: โ blogs and articles on the history of the teddy bearโ local and online stores to […]
Featured on LinkedIn: Marketing Copy Doesn’t Have to Be So Boring
A lot of marketing #copy is boring (or doesn't get read) because it's not written how normal people speak. It's called conversational writing, which helps brands appear more approachable... and maybe even cool. ๐ Here's how to do this successfully: โ๏ธ Do not Don't be afraid of conjunctions.โ๏ธ Use emojis sparingly and intentionally.โ๏ธ Simplify your vocab. vocabularyโ๏ธ […]
Featured on LinkedIn: Basic Marketing Automation Example
Back to your regularly scheduled programming, let's talk about #marketingautomation. ๐คฉ Short version: marketing automation can be used to streamline repetitive marketing tasks. Long version: marketing automation is best used on a campaign basis, where highly targeted and specific content is thrown into a workflow to market to a narrow #audience to reach an identified #goal, such as generating […]
Featured on LinkedIn: The Importance of Cross-Promotion on Social Media
Let's talk about social media #crosspromotion. ๐ The purpose of cross-promotion is to garner as much #awareness and #credibility around your brand/service/product as possible across #socialmedia networks. The more social #channels a brand has, the more potential #customers and #influencers can be reached. The best strategies are the ones that make sure to tailor each message for each channel. ๐ Cross-promotion works especially well for large, parent brands […]
Featured on LinkedIn: Thought Leaders vs. Influencers
So, what's the deal with #influencermarketing? A lot of #marketingstrategists cringe at the thought of using #influencers as part of their #marketingstrategy while others fully believe in its ability for garnering brand #awareness and even generating #revenue. I get it. It's not for everyone. โ On the other hand, pretty much every #marketer especially in […]
Featured on LinkedIn: Writing for easy reading
Which block of text is easier to read? โฌ๏ธ -- ๐ข๐ฝ๐๐ถ๐ผ๐ป ๐ญ: "In the market for a change? Is it finally time to take control of your digital footprint? We might know a marketing company that could help. The secretโs out! Itโs us. With everything youโre doing for your business, you donโt have the time […]
Featured on LinkedIn: What does social media marketing really do for your brand?
There isnโt a single social media platform that will ๐ฅ๐ช๐ณ๐ฆ๐ค๐ต๐ญ๐บ increase your bottom line. There, I said it. ๐คทโโ๏ธ However, itโs still a very important piece of the puzzle. ๐ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐บ๐ฎ๐ธ๐ฒ๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐๐ฎ๐ฟ๐ฒ ๐ผ๐ณ ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ. And while they may not convert in the exact moment that they see your ad or an […]