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building your professional brand

Featured on LinkedIn: Building Your Professional Brand

Let's talk about the importance of #professionalbrand. โฌ‡๏ธ A quick background about me: I worked at a marketing agency for 3๏ธโƒฃ years. And during my time there, I did marketing for alllll kinds of businesses -- from technology, to accounting, to manufacturing, to autobody, to consumer goods, to real estate, and so on. My job, in […]
social media marketing engagement

Featured on LinkedIn: Talk WITH Your Audience on Social Media, Not AT.

A mentor of mine once said that #socialmedia is the modern-day water cooler, but through a screen. ๐Ÿ‘ฏโ€โ™€๏ธ In real life, the best conversations are when all parties are genuinely trying to add to the #conversation in some way. That's how true, long-term connections are made. Social media isn't any different. ๐Ÿ‘ If you're the type of brand that […]
teddy bear

Featured on LinkedIn: What’s the Difference Between Singular and Plural Search Terms?

What's the difference between singular and plural search terms? In general, it's the user's intent. Plural = purchase intentSingular = informational intent Let's use the teddy bear example. When we search 'teddy bear,' we get a mix of results: โ†  blogs and articles on the history of the teddy bearโ†  local and online stores to […]
content marketing

Featured on LinkedIn: Marketing Copy Doesn’t Have to Be So Boring

A lot of marketing #copy is boring (or doesn't get read) because it's not written how normal people speak. It's called conversational writing, which helps brands appear more approachable... and maybe even cool. ๐Ÿ˜Ž Here's how to do this successfully: โœ๏ธŽ Do not Don't be afraid of conjunctions.โœ๏ธŽ Use emojis sparingly and intentionally.โœ๏ธŽ Simplify your vocab. vocabularyโœ๏ธŽ […]
email marketing automation

Featured on LinkedIn: Basic Marketing Automation Example

Back to your regularly scheduled programming, let's talk about #marketingautomation. ๐Ÿคฉ Short version: marketing automation can be used to streamline repetitive marketing tasks. Long version: marketing automation is best used on a campaign basis, where highly targeted and specific content is thrown into a workflow to market to a narrow #audience to reach an identified #goal, such as generating […]
cross-promotion on social media

Featured on LinkedIn: The Importance of Cross-Promotion on Social Media

Let's talk about social media #crosspromotion. ๐Ÿ” The purpose of cross-promotion is to garner as much #awareness and #credibility around your brand/service/product as possible across #socialmedia networks.  The more social #channels a brand has, the more potential #customers and #influencers can be reached. The best strategies are the ones that make sure to tailor each message for each channel. ๐Ÿ‘ Cross-promotion works especially well for large, parent brands […]
thought leadership

Featured on LinkedIn: Thought Leaders vs. Influencers

So, what's the deal with #influencermarketing? A lot of #marketingstrategists cringe at the thought of using #influencers as part of their #marketingstrategy while others fully believe in its ability for garnering brand #awareness and even generating #revenue. I get it. It's not for everyone. โŒ On the other hand, pretty much every #marketer especially in […]

Featured on LinkedIn: Writing for easy reading

Which block of text is easier to read? โฌ‡๏ธ -- ๐—ข๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐Ÿญ: "In the market for a change? Is it finally time to take control of your digital footprint? We might know a marketing company that could help. The secretโ€™s out! Itโ€™s us. With everything youโ€™re doing for your business, you donโ€™t have the time […]

Featured on LinkedIn: What does social media marketing really do for your brand?

There isnโ€™t a single social media platform that will ๐˜ฅ๐˜ช๐˜ณ๐˜ฆ๐˜ค๐˜ต๐˜ญ๐˜บ increase your bottom line. There, I said it. ๐Ÿคทโ€โ™€๏ธ However, itโ€™s still a very important piece of the puzzle. ๐Ÿ‘€ ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฎ๐˜„๐—ฎ๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ. And while they may not convert in the exact moment that they see your ad or an […]

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