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building your professional brand

Featured on LinkedIn: Building Your Professional Brand

Let's talk about the importance of #professionalbrand. ⬇️ A quick background about me: I worked at a marketing agency for 3️⃣ years. And during my time there, I did marketing for alllll kinds of businesses -- from technology, to accounting, to manufacturing, to autobody, to consumer goods, to real estate, and so on. My job, in […]
imposter syndrome in marketing

Featured on LinkedIn: Screw Imposter Syndrome. Believe in Your Success.

What's holding you back from doing what you REALLY want to do? ⬇️ ✦ Is it just not the right time?✦ Is it finances?✦ Is it the lack of know-how?✦ ... Or something else? We all have a 'thing' in mind, right? But no matter what that thing is, we have yet to do it […]
marketing analytics

Featured on LinkedIn: When to See Results with Marketing Efforts

As a #marketer, the most common question I get from clients is "How long is it going to take for my brand to see results?" What I want to respond with (as a naturally competitive and impatient person): "If not today, then tomorrow!" But the truth is, no one really knows that answer. If we did, […]
coffee meeting

Featured on LinkedIn: Networking is Antique. Start Building Genuine Connections

Forget #networking. Start making genuine #connections with people. The difference between the two is that networking has a short lifespan that typically doesn't exceed the 9-5, whereas relationships are more long-term, if not forever. Additionally, networking feels transactional; connecting feels relational. The key to building genuine connections is actually quite simple: Listening. 👂 I would also contend that […]
working from home office

Featured on LinkedIn: Working From Home Office

You may find these studies surprising... I somewhat did. ⬇️ A study by Clutch found that an aesthetically pleasing #workplace can have a positive impact on a worker's #jobsatisfaction and #workproductivity. 👀 Beyond that, a beautiful #office space is also a reflection of your #company— just like your #branding.  While most of us are #workingfromhome, it's still helpful to think about what kind of effect […]

Featured on LinkedIn: Businesses should have ownership over their digital 𝗮𝘀𝘀𝗲𝘁𝘀.

Businesses should have ownership over their digital 𝗮𝘀𝘀𝗲𝘁𝘀. ✅ And yes, I intentionally said 𝘢𝘴𝘴𝘦𝘵𝘴 because they can "contain economic value and/or future benefit," according to Investopedia's definition. These digital assets include #logos, social media profiles, company #websites, #email themes, data, images, audio, video, #blogs, and more. And while it's not a super controversial statement to say, so many #businesses don't actually […]

Featured on LinkedIn: How do you define risk?

How do you define 𝗿𝗶𝘀𝗸? ⚠️ Is it the 𝘸𝘰𝘳𝘥 that rushes into your head when you're about to do something 𝙣𝙚𝙬? Or 𝙤𝙪𝙩 𝙤𝙛 𝙩𝙝𝙚 𝙤𝙧𝙙𝙞𝙣𝙖𝙧𝙮? Is it the 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 that stops you from doing anything 𝙚𝙭𝙘𝙞𝙩𝙞𝙣𝙜? Or making significant decisions? I hear you. 🙂 But, the ability to take risks is actually very […]

Featured on LinkedIn: Running a business is vulnerable

Running a business is 𝙫𝙪𝙡𝙣𝙚𝙧𝙖𝙗𝙡𝙚. 😳 Despite many of us having 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯 as the subconscious goal, it's not realistic. No one has the rulebook on how to be successful. And there’s nothing worse than someone who's 𝘢𝘧𝘳𝘢𝘪𝘥 to make a mistake, due to feeling exposed. Take it all in strides and acknowledge the vulnerability for what […]

Featured on LinkedIn: Writing for easy reading

Which block of text is easier to read? ⬇️ -- 𝗢𝗽𝘁𝗶𝗼𝗻 𝟭: "In the market for a change? Is it finally time to take control of your digital footprint? We might know a marketing company that could help. The secret’s out! It’s us. With everything you’re doing for your business, you don’t have the time […]

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