A lot of marketing #copy is boring (or doesn't get read) because it's not written how normal people speak.

It's called conversational writing, which helps brands appear more approachable... and maybe even cool. 😎

Here's how to do this successfully:

✍︎ Do not Don't be afraid of conjunctions.
✍︎ Use emojis sparingly and intentionally.
✍︎ Simplify your vocab. vocabulary
✍︎ Maintain good sentence structure and paragraph flow.
✍︎ Don't rely on too much jargon.
✍︎ Be succinct. Keep your copy short and concise.

Am I missing anything?