Our Process:
Elevating your business
through streamlined marketing
With Hapacity Marketing, experience a simple, customized approach to your marketing strategy — one that caters to business growth, lead generation, and brand awareness. Here’s how we guide you through the process.
Understanding your goals
and challenges
To kick things off, we discuss your business goals and challenges through an in-depth discovery call. In this step, we evaluate your current marketing efforts; then, we devise a new marketing plan that best fits your distinct needs, pain points, and aspirations.
Once we know we’re a great fit for each other, the team will prepare a proposal in our client portal, Honeybook. This proposal outlines project deliverables, timeline, expectations, and value. If we’re on the same page, we’ll officially partner up to embark on a new marketing journey together.
Establishing a solid foundation
With a clear understanding of your business and objectives, we'll schedule a kick-off meeting to dig deeper into aspects we didn't cover during the discovery call. We'll set up a schedule for monthly marketing meetings, discuss communication preferences, collect assets, and designate a point of contact for smooth collaboration. We'll also onboard you with any necessary marketing tools or software
Crafting a custom marketing plan
Equipped with an intimate understanding of your goals, our team develops a custom marketing blueprint. In it, we outline strategies and tactics (like content creation, social media management, email marketing, and more). Our integrated approach ensures that every facet of your marketing is cohesive, targeted, and effective.
Bringing your marketing plan to life
With a robust strategy in place, it's time to bring your marketing vision to life. Our team of marketers handles all tasks, from content creation to design to social media management. We focus on storytelling through our content and embrace bold initiatives that set you apart. As we execute the plan, we continually refine our approach, ensuring every aspect achieves maximum impact (while you focus on running your business).
Tracking progress, optimizing,
and reporting
Throughout our partnership, we'll monitor the progress of your marketing efforts, making adjustments as needed to ensure optimal results. We'll also provide regular reports on key performance indicators, returns on investment, and other crucial metrics. Through monthly marketing meetings, we'll keep you informed and engaged, ensuring you're always in the loop and confident about the direction of your marketing strategy.
Frequently asked questions | Hapacity Marketing
In our first month of partnership, the Hapacity team conducts a thorough audit to analyze your current marketing efforts, performances, and opportunities for improvement. The marketing audit, combined with the insights from the discovery call, informs our strategy. Based on our findings, we craft a custom marketing plan tailored to your unique needs and aspirations.
We create custom marketing reports that we analyze frequently to monitor and evaluate the success of our marketing campaigns. We also use A/B testing to learn more about what's working and not working. You are always kept in the loop about our strategies and their effectiveness.
Yes, we're open to making changes to the marketing plan as long as they contribute to better results. We believe in iterating as we go and ensuring the highest potential for success. Your success is our success, and we'll adapt our strategies to achieve the desired outcomes.
We know your business is important to you, so we strive to generate results as quickly as possible. The time it takes to see results varies depending on the marketing strategies used and your specific goals. Some strategies may produce immediate results, while others require a longer-term investment. We'll provide regular updates on progress and work with you to ensure our efforts align with your expectations.
Absolutely! Although we're based in St. Louis, we work with clients across the country and even internationally at times. Our team is experienced in helping businesses from various industries and regions achieve their marketing goals.
Our pricing depends on the scope of your marketing needs and the specific services you require. During the discovery session, we'll discuss your goals and budget, and then we'll develop a custom proposal that meets your needs. However, we have starting prices for various packages listed on our Marketing Services page.
We work with small to medium-sized businesses and boutiques across various industries. Our experience allows us to adapt our marketing strategies to suit your specific niche and target audience, ensuring a tailored approach that drives results.
We believe in maintaining open and frequent communication with our clients. In addition to monthly marketing meetings, we'll be in touch via email, phone, or video calls on a frequent basis to discuss progress, address concerns, and share updates. We're always available to answer questions and ensure that you're confident in the direction of your marketing strategy.
Let’s do this thing:
Elevate your marketing efforts now
Experience the value of a marketing partner dedicated to showcasing everything you’ve worked toward. Join the growing list of satisfied clients who have trusted Hapacity Marketing to nurture their marketing efforts and net new wins. We look forward to doing the same for you.