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Video Marketing

building your professional brand

Featured on LinkedIn: Building Your Professional Brand

Let's talk about the importance of #professionalbrand. โฌ‡๏ธ A quick background about me: I worked at a marketing agency for 3๏ธโƒฃ years. And during my time there, I did marketing for alllll kinds of businesses -- from technology, to accounting, to manufacturing, to autobody, to consumer goods, to real estate, and so on. My job, in […]
real estate marketing

Featured on LinkedIn: A note on Real Estate Marketing

Did anyone buy a house in 2021? ๐Ÿ™‹โ€โ™€๏ธ I did! I know what you're probably thinking... "WHAT! You're a crazy person! You must have overbid by at least $15k!" Nope! In fact, we got the house for asking price with zero competition. ๐Ÿคฏ Why? Because hardly anyone showed up to the seller's open house. (We […]

Featured on LinkedIn: Storytelling sells and here’s how

As a child, I was never much of a ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜ฆ๐˜ณ. But, I loved ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ stories. That's still true for me today. At 25, my version of ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜ช๐˜ฏ๐˜จ is listening to an audible or a podcast. And I'veย created a career out of ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜บ๐˜ต๐˜ฆ๐˜ญ๐˜ญ๐˜ช๐˜ฏ๐˜จ through the written word, video, photo, design, and more. So, after all of […]

Featured on LinkedIn: Photography can make or break your marketing

"A photo is just a photo, right? It doesn't make that much of a difference to our marketing efforts. Just throw a stock photo in there." ๐Ÿšฉ๐Ÿšฉ๐Ÿšฉ โ€” said no marketer EVER, and for a good reason. Being ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น with the images you create and choose for your blogs, social media, landing pages, etc. will […]

Featured on LinkedIn: 5 ways to repurpose content for new audiences

Are you creating content for one purpose or channel only? Tisk, tisk! It's time to do better. Your content will thank you. โค๏ธ Here are 5 ways to repurpose content for new audiences ๐Ÿ‘‡ Click here!

Featured on VoyageSTL Magazine – Hidden Gems: Meet Holly Wentworth of Hapacity Marketing

I'm so incredibly excited to be featured as a hidden gem in the VoyageSTL Magazine. My company,ย Hapacity Marketing, has been a dream of mine for years and years until finally, I decided to take the leap in 2021. I'm so grateful every day that I did. I owe it to all of the people I've […]

Featured on LinkedIn: Client Video Editing Work

The other day, someone asked me how business is goingโ€ฆ I responded with, โ€œThings are ๐—ฏ๐˜‚๐˜€๐˜† but ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜,โ€ as I always do because I get this question a lot. Yet, this time, I followed it up with a deeper reflection on what that really meant for meโ€ฆ When things are โ€œ๐—ฏ๐˜‚๐˜€๐˜†,โ€ it means job security. […]

Featured on Go Solo Subkit โ€“ Potential to Achieve More – Hapacity Marketing

So excited to be featured on GoSolo's blog, where I reflected on what I do as an entrepreneur and, more importantly, why I do itโ€” plus a few tips on how to do it yourself. Here's a short snippet from the post: ๐Ÿ‘‡ "I'm motivated by the fact that I don't fit the stereotype of […]

Featured on LinkedIn: Don’t DIY Marketing If You Don’t Have To.

I don't hide from the fact that anyone could do marketing. Anyone could post on social media. Anyone could write a blog post or a landing page. Anyone could film a video on their iPhone. Everybody knows this. ๐Ÿ‘† What I or any other marketer does is not rocket science. And oftentimes, entrepreneurs DIY the […]
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