A mentor of mine once said that #socialmedia is the modern-day water cooler, but through a screen. 👯‍♀️

In real life, the best conversations are when all parties are genuinely trying to add to the #conversation in some way. That's how true, long-term connections are made.

Social media isn't any different. 👏

If you're the type of brand that is solely focused on #selling what you do, that's a fast-track to an #unfollow.

It's just like if a person walked into a room and threw their business cards at people. (I feel like that would be a funny scene on #TheOffice.)

You probably know someone that's a little bit like that. And I bet you actively avoid them at a party.

Moral of the story— conversations are already happening online; how can you bring #value to your audience and stand out from the rest?

➡️ Talk with them. ⬅️