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Content Marketing

Featured on LinkedIn: 2021 STL Startup Week

Every business person andย #marketerย knows this is true... โœจ Humans would rather follow other humans than they would a company.โœจ Just look at these well-known thought leaders:ย Gary Vaynerchuk,ย Mel Robbins,ย Simon Sinek, Seth Godin, andย Sara Blakely. Each has a massive following on social media because they create content with an understanding of what other humans are dying to […]

Featured on LinkedIn: Storytelling sells and here’s how

As a child, I was never much of a ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜ฆ๐˜ณ. But, I loved ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ stories. That's still true for me today. At 25, my version of ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜ช๐˜ฏ๐˜จ is listening to an audible or a podcast. And I'veย created a career out of ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜บ๐˜ต๐˜ฆ๐˜ญ๐˜ญ๐˜ช๐˜ฏ๐˜จ through the written word, video, photo, design, and more. So, after all of […]

Featured on LinkedIn: Mapping out social media posts

How do you map out what you're going to post onย #socialmediaย every time? ๐Ÿค” For me, I'm a visual person. So, I do it in these few ways: First, I like to look at the whole month and take notes. ๐Ÿ“ Are there any holidays or cultural moments I want to jump on? Do I have […]

Featured on LinkedIn: Photography can make or break your marketing

"A photo is just a photo, right? It doesn't make that much of a difference to our marketing efforts. Just throw a stock photo in there." ๐Ÿšฉ๐Ÿšฉ๐Ÿšฉ โ€” said no marketer EVER, and for a good reason. Being ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น with the images you create and choose for your blogs, social media, landing pages, etc. will […]

Featured on LinkedIn: Personal branding and job security

When you're well-known and making a difference, you will always have job opportunities. โœ… You will always be employable. โœ… You can go to the places you want to go. โœ… You can create your "what if" future. What are you waiting for?

Featured on LinkedIn: Creating a social media strategy

Happy Monday! Let's talk about the steps to ๐œ๐ซ๐ž๐š๐ญ๐ข๐ง๐  ๐š ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ. Anything to add? Drop a comment below. ๐Ÿ‘‡ If you like this content, give me a follow. โค๏ธ   Click here!

Featured on LinkedIn: Writing prompt

Happy Friday! Let's try a fun writing prompt:ย What color do you feel like today and why? Drop a comment below ๐Ÿ‘‡ I'll start.ย Today, I feel like a pinkish redโ€” like the primary color ofย Colibri Group's new branding. I choose this color because it symbolizes a lot of things that I'm feeling: love, excitement, and stress. […]

Featured on LinkedIn: 5 ways to repurpose content for new audiences

Are you creating content for one purpose or channel only? Tisk, tisk! It's time to do better. Your content will thank you. โค๏ธ Here are 5 ways to repurpose content for new audiences ๐Ÿ‘‡ Click here!

Featured on LinkedIn: Here are a few ways to create sexier content

Are your marketing efforts worthy of a ๐’•๐’‰๐’Š๐’“๐’… ๐’…๐’‚๐’•๐’†? Here are a few ways to create sexier content: โœจ 1. Embrace controversy. Tip: Make sure it's tasteful and doesn't damage brand reputation. Impressions matter. โœจ 2. Tell stories. Tip: The best stories progress towards a central moral or message. What's the end game? โœจ 3. […]