Everything You Need To Know About Influencer Marketing
It's not all about posting pretty photos. Influencers are master marketers.
How to Start a Blog: The Beginner’s Guide
Always dreamed of starting a blog? With these tips, you can make that a reality!
Don’t Tell Your Product or Service. Sell Your Story.
Warby Parker is a brand that was started by a group of classmates who wanted to disrupt the glasses industry to serve customers in a much better way. Here are five tactics that Warby Parker uses in their social media marketing strategy that has helped with their rapid success.
How to Make Your Social Media Marketing Campaign Actionable
There's a misconception out there that many business owners and marketers have when attempting to create strategic marketing campaigns that will lead to conversions. And when I say it, you all have probably either heard it from someone else or, like me, you were the one to actually believe in this misconception before knowing the […]
How to Be the Target, Not the Walmart in Grocery
What’s wrong with the grocery industry’s current marketing tactics? Grocery stores throughout the United States have the opportunity to truly connect with their customers. However, it’s something that a lot of organizations in the industry are currently not doing as well as they should. The process of grocery shopping doesn’t have to be so transactional. […]
How to Become Part of Users’ Everyday Lives Through Marketing
I bet you've heard this saying over and over from marketing gurus: "You need to be everywhere your potential customers are!" I can also bet you thought to yourself, well, yeah. That totally makes sense. And you're right, it absolutely does. The idea of being everywhere your potential customers are allows brands to stay top […]
Pick a Marketing Channel, Then Continuously Strategize & Execute
As a marketer, I'm sure you can relate to this. Have you ever come up with an idea— the most BRILLIANT idea— that you thought to yourself, "This is it! I'm a f***ing genius!"? And then from there, you quickly take out a piece of paper and start rapidly jotting down how this idea will […]
Featured on LinkedIn: Building Your Professional Brand
Let's talk about the importance of #professionalbrand. ⬇️ A quick background about me: I worked at a marketing agency for 3️⃣ years. And during my time there, I did marketing for alllll kinds of businesses -- from technology, to accounting, to manufacturing, to autobody, to consumer goods, to real estate, and so on. My job, in […]
Featured on LinkedIn: Talk WITH Your Audience on Social Media, Not AT.
A mentor of mine once said that #socialmedia is the modern-day water cooler, but through a screen. 👯♀️ In real life, the best conversations are when all parties are genuinely trying to add to the #conversation in some way. That's how true, long-term connections are made. Social media isn't any different. 👏 If you're the type of brand that […]