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building your professional brand

Featured on LinkedIn: Building Your Professional Brand

Let's talk about the importance of #professionalbrand. โฌ‡๏ธ A quick background about me: I worked at a marketing agency for 3๏ธโƒฃ years. And during my time there, I did marketing for alllll kinds of businesses -- from technology, to accounting, to manufacturing, to autobody, to consumer goods, to real estate, and so on. My job, in […]
social media marketing engagement

Featured on LinkedIn: Talk WITH Your Audience on Social Media, Not AT.

A mentor of mine once said that #socialmedia is the modern-day water cooler, but through a screen. ๐Ÿ‘ฏโ€โ™€๏ธ In real life, the best conversations are when all parties are genuinely trying to add to the #conversation in some way. That's how true, long-term connections are made. Social media isn't any different. ๐Ÿ‘ If you're the type of brand that […]
responding to social media comments

Featured on LinkedIn: Marketing is Customer Service

Marketing is #customerservice. Anyone who thinks differently is doing it wrong. โŒ Here's why... โฌ‡๏ธ Frequently, I see brands that publish social media posts that encourage users to leave comments, such as a clothing brand captioning, "Which jacket color is your favorite?" But then, these brands don't respond back to the comments. ๐Ÿค” โœฆ Is it […]
social media engagement

Featured on LinkedIn: Contributors vs Lurkers on Social Media

Are you a #socialmedia Lurker or Contributor? ๐Ÿง Speaking for myself, I'm definitely a #contributor. I know the power that can come with it.  If you frequently #engage with other people and/or brands, they often reciprocate. I'm sounding like a true #marketer and #socialmediamanager.  So, why do #lurkers lurk? ๐Ÿค” A number of reasons, including: โ€ฃ They might be afraid of being made fun of […]
cross-promotion on social media

Featured on LinkedIn: The Importance of Cross-Promotion on Social Media

Let's talk about social media #crosspromotion. ๐Ÿ” The purpose of cross-promotion is to garner as much #awareness and #credibility around your brand/service/product as possible across #socialmedia networks.  The more social #channels a brand has, the more potential #customers and #influencers can be reached. The best strategies are the ones that make sure to tailor each message for each channel. ๐Ÿ‘ Cross-promotion works especially well for large, parent brands […]
thought leadership

Featured on LinkedIn: Thought Leaders vs. Influencers

So, what's the deal with #influencermarketing? A lot of #marketingstrategists cringe at the thought of using #influencers as part of their #marketingstrategy while others fully believe in its ability for garnering brand #awareness and even generating #revenue. I get it. It's not for everyone. โŒ On the other hand, pretty much every #marketer especially in […]

Featured on LinkedIn: Writing for easy reading

Which block of text is easier to read? โฌ‡๏ธ -- ๐—ข๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐Ÿญ: "In the market for a change? Is it finally time to take control of your digital footprint? We might know a marketing company that could help. The secretโ€™s out! Itโ€™s us. With everything youโ€™re doing for your business, you donโ€™t have the time […]

Featured on LinkedIn: What does social media marketing really do for your brand?

There isnโ€™t a single social media platform that will ๐˜ฅ๐˜ช๐˜ณ๐˜ฆ๐˜ค๐˜ต๐˜ญ๐˜บ increase your bottom line. There, I said it. ๐Ÿคทโ€โ™€๏ธ However, itโ€™s still a very important piece of the puzzle. ๐Ÿ‘€ ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฎ๐˜„๐—ฎ๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ. And while they may not convert in the exact moment that they see your ad or an […]

Featured on LinkedIn: 2021 STL Startup Week

Every business person andย #marketerย knows this is true... โœจ Humans would rather follow other humans than they would a company.โœจ Just look at these well-known thought leaders:ย Gary Vaynerchuk,ย Mel Robbins,ย Simon Sinek, Seth Godin, andย Sara Blakely. Each has a massive following on social media because they create content with an understanding of what other humans are dying to […]

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