Featured on VoyageSTL Magazine – Hidden Gems: Meet Holly Wentworth of Hapacity Marketing
I'm so incredibly excited to be featured as a hidden gem in the VoyageSTL Magazine. My company, Hapacity Marketing, has been a dream of mine for years and years until finally, I decided to take the leap in 2021. I'm so grateful every day that I did. I owe it to all of the people I've […]
Featured on LinkedIn: Thought leadership isn’t about you; it’s about everyone else.
My hot take on thought leadership: It's not about you. It's about everyone else. 👀 Thought leadership is a strategic move to showcase your expertise in your niche and more importantly, make a difference in your community. And to do so effectively, you can't settle with being the person shouting from afar about a need […]
Featured on LinkedIn: My hardest working employee was slacking off
I have an embarrassing confession... I’m Owner of a #marketing company, and my hardest working employee was slacking off for ONE WHOLE MONTH. 😫😤😭 Who's that employee, you might ask? Oh, just my website 🌐 — the one I DIYed about a year ago without a web developer/designer background. 😂 Here's what happened... 👇 The main contact […]
Featured on LinkedIn: What it takes to go viral online
I hear from clients all the time: "𝘐 𝘸𝘢𝘯𝘵 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥 /𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘰 𝘨𝘰 𝘷𝘪𝘳𝘢𝘭." Many marketers, they'll see that comment as a red flag. 🚩 Because wanting to go 'viral' may mean that the client won't trust the time it takes to do so. Therefore, marketers worry that they'll drop the ball. But, in […]
Featured on LinkedIn: Viral social media done well
Which response from the Oklahoma Department of Wildlife Conservation made you laugh the hardest? 😂 This Twitter thread is hilarious and totally relates to my last post about what it takes to go #viral. And overall, it's a great example of social media marketing done well. Click here!
Featured on LinkedIn: Tips for social media engagement at conferences & events
✈️ Back from a long weekend in Orlando for the National Association of REALTORS® conference and expo. My fellow social media manager, Trinity Bindiola, joined me in capturing/posting content for Colibri Real Estate. We had a blast at the conference and also enjoyed ourselves off the clock too. 🥂 In preparation for the weekend, we created a calendar of […]
Featured on LinkedIn: Content marketing strategy and distribution strategy
Content marketing is the process of planning content around business objectives. We often think of content as words on a page, videos, and imagery, and the core channels for doing so are owned media, earned media, and paid media. Owned media consists of... - Website - Social channels - Blog - Email newsletter Earned media […]
Featured on LinkedIn: Conversion Rates
Here's some easy math on a Friday... 👇 Let's say, you just created an online course that will cost students $100 to sign up. You're getting ready to promote it, but you want to know what it'll take to reach your goal of $150,000. 🤑 With that goal, we know we need 1,500 conversions because […]
Featured on Go Solo Subkit – Potential to Achieve More – Hapacity Marketing
So excited to be featured on GoSolo's blog, where I reflected on what I do as an entrepreneur and, more importantly, why I do it— plus a few tips on how to do it yourself. Here's a short snippet from the post: 👇 "I'm motivated by the fact that I don't fit the stereotype of […]