We help marketing teams do their best work.
What We Believe
Marketing can change lives.
At its best, marketing helps businesses grow, ideas spread, and people feel understood.
But as organizations expand, marketing often becomes harder to lead.
Messaging drifts. Priorities compete. Creative quality becomes inconsistent.
Teams work hard, but confidence in the work starts to erode.
That’s where Hapacity comes in. We help marketing leaders bring greater clarity, stronger standards, and renewed confidence to their teams so they can do their best work and reach their full potential.
The Name
Where Hapacity comes from
Our name combines two ideas:
Great marketing can look effortless. But behind every aligned team and confident campaign is something deeper: clarity, structure, and belief in the work.
Hap stands for fortune and opportunity, while Capacity stands for potential and possibility.
Together, they reflect our belief that exceptional marketing is not a matter of luck. It becomes possible when teams have the right foundation in place.
The Values Behind Hapacity's Work
Our company values guide our work
Four values consistently show up in my work and collaborations.
Joy
Creative work should feel energizing. Some of the best ideas emerge when teams feel safe enough to experiment.
Dependability
Strategy only works when people trust the person guiding it. Clients rely on me to bring clarity, consistency, and follow-through.
Curiosity
The best marketers ask better questions. I’m constantly studying patterns across campaigns, industries, and audiences.
Storytelling
At the center of everything I do is narrative — shaping messages that people understand, remember, and act on.
Our Team
A trusted collective of specialists
Hapacity is led by Holly Reardon and supported by a carefully curated team of strategists, creatives, analysts, and technical specialists. Together, we provide the creative strategy and operational support teams need to do their best work.
Holly Reardon
Owner & Founder
Sarah Roland
Brand Strategy & Design
Michael DiMaria
Principal SEO Strategist
BeC Swanson
SEO Strategist & Analyst
Katie Cannon
Copywriter
Briana Botsford
Producer & Editor
Maria Avendaño
Project Manager
The Hapacity Method™
A structured path to stronger marketing leadership
The Hapacity Method™ is our proprietary framework for helping marketing leaders diagnose and build a more confident, effective marketing function over time.
Diagnose the system
Through the Hapacity Creative Audit™, we assess the health of your marketing function and identify the issues creating the most friction.
Best for leaders who need a clear picture of what’s working, what isn’t, and what to address first.
Install the system
In the Hapacity 10-Week Sprint™, we build the systems, standards, and foundations needed to help your team operate more effectively.
Best for organizations ready to create stronger alignment, sharper work, and greater confidence.
Reinforce the system
Through the Hapacity Partnership™, we provide ongoing strategic support to help your team maintain momentum as the business evolves.
Best for leaders who want continued guidance as complexity grows.
The Client Workspace
Where strategy becomes an operating asset
Every Hapacity engagement includes access to a private workspace app designed to help your team understand where you are, what comes next, and how each recommendation connects to the bigger picture.
What you'll find inside
- Assessment results and strategic insights
- Priority recommendations and sprint plans
- Completed frameworks and deliverables
- A searchable library of client-owned resources
- Progress updates, meeting links, and next steps
Why it matters
Important insights are only valuable if your team can easily revisit and apply them throughout the engagement.
The Hapacity app brings the engagement into one organized place, making it easier for your team to understand the work, put it into practice, and build on it over time.
What You Can Expect
Lead with greater confidence.
When your team has clearer direction and stronger standards, marketing becomes easier to lead. You can trust the work your team produces and communicate its value with greater confidence.
As that confidence grows, marketing earns stronger support from leadership and the investment needed to drive meaningful business results. The result is a more capable team, a more credible marketing function, and a leader who no longer feels like they are carrying everything alone.
What changes:
- Stronger executive trust in marketing
- Increased budget and investment
- Higher team retention and engagement
- Time saved across the marketing team
- Faster, more confident decision-making
- Greater revenue impact over time
The Hub
Ideas and frameworks for marketing leaders
The Hub shares patterns drawn from real marketing conversations, exploring creative leadership, campaign systems, and the decisions shaping modern marketing strategy.