Featured on LinkedIn: Fantasy Football & Marketing
Listening to my husband talk about his fantasy football teams is comparable to watching paint dry for me. (Anyone else relate to this? 😂😅) In fact, no matter how hard I *try* to be engaged, it's impossible for me to do so. I cannot and will not retain the information. "Look, squirrel!" 🤝 My brain […]
Featured on LinkedIn: Creating demand for yourself
From personal experience, cold outreach hasn't worked well in lead generation for my business. It feels awkward and impersonal. But, what HAS worked super well is when leads come to me first, whether they discover me from current/past clients or through social media. Mindblowing stuff, right? 🤪 Not really, but it's true. Plus, those leads […]
Featured on LinkedIn: Email Marketing vs. Film Storyboards
I recently heard this quote and it stuck with me: "Think of your marketing emails as storyboards." I was a film student. 🎥 So, you can see why this resonated. And it makes sense! The similarities between storyboarding and email marketing are uncanny. They both involve visual and narrative structure to convey a message to […]
Featured on LinkedIn: Don’t DIY Marketing If You Don’t Have To.
I don't hide from the fact that anyone could do marketing. Anyone could post on social media. Anyone could write a blog post or a landing page. Anyone could film a video on their iPhone. Everybody knows this. 👆 What I or any other marketer does is not rocket science. And oftentimes, entrepreneurs DIY the […]
Featured on LinkedIn: Social media vs. SEO
If I was paid a dollar for every time I heard someone say, "social media doesn't contribute to the bottom line," I'd have that beach home I've always wanted. 🌊🏠 Unfortunately, no one's paying me, so the beach home will have to wait a bit longer. But, I want to make an important point here. […]
How to connect with your audience through empathy in marketing
Empathetic marketing is an emotional approach taken to market goods or services in conjunction with a data-driven strategy. For example, in this Nike advertisement, the brand is acknowledging people’s realities and encouraging a sense of community during the pandemic. It reached people because it depicted the global human experience in 2020. Not only did it […]
Copywriting and content writing: what’s the difference?
Hapacity offers both copywriting and content writing for our clients. A common question is, “What’s the difference?” Lots of people are confused about this, so you’re not alone in asking this question. Here, we’ve simplified the definitions of each, so you know exactly what types of writing fall under which category. We compare and contrast […]
Winning Hearts in 2025: How Emotional Storytelling Beats the AI Content Overload
In a world dominated by AI-generated content, businesses are learning (the hard way) that while automation can handle efficiency, it can’t create connections. AI might write blog posts and generate ads, but it lacks one critical thing: the ability to connect on a human level. And if 2025 teaches us anything, it’s that real connection […]
Finding the right social media platform for your business
We all know social media is a big deal. Whether you’re catching up with friends, laughing at videos, or scrolling through endless aesthetic posts, it’s where people spend their time. And if you’re a business owner, it’s where your customers are too. But here’s the thing— not every platform is right for your business, and […]