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Branding

building your professional brand

Featured on LinkedIn: Building Your Professional Brand

Let's talk about the importance of #professionalbrand. ⬇️ A quick background about me: I worked at a marketing agency for 3️⃣ years. And during my time there, I did marketing for alllll kinds of businesses -- from technology, to accounting, to manufacturing, to autobody, to consumer goods, to real estate, and so on. My job, in […]
real estate marketing

Featured on LinkedIn: A note on Real Estate Marketing

Did anyone buy a house in 2021? 🙋‍♀️ I did! I know what you're probably thinking... "WHAT! You're a crazy person! You must have overbid by at least $15k!" Nope! In fact, we got the house for asking price with zero competition. 🤯 Why? Because hardly anyone showed up to the seller's open house. (We […]
googling a product or service

Featured on LinkedIn: Brand Recognition Tip

None of us want to see #ads. We're at the point where it feels like we hardly even notice them, as we scroll through our #social feeds. Except we DO notice them... subconsciously. When it becomes time to #buy, you're probably going to Google #search in one of two ways: 1) Type in the product or service. 2) Type in that […]
branding strategy

Featured on LinkedIn: Practice What You Preach

I'm sure you've heard this old adage a million times, "Practice what you preach." Unsurprisingly, this saying doesn't just ring true in life but also in #business. A great example of this is with #branding. It's important to portray your brand in the best light ☀️ because people typically buy from companies they like. But, it's also […]

Featured on LinkedIn: 2021 STL Startup Week

Every business person and #marketer knows this is true... ✨ Humans would rather follow other humans than they would a company.✨ Just look at these well-known thought leaders: Gary Vaynerchuk, Mel Robbins, Simon Sinek, Seth Godin, and Sara Blakely. Each has a massive following on social media because they create content with an understanding of what other humans are dying to […]

Featured on LinkedIn: Storytelling sells and here’s how

As a child, I was never much of a 𝘳𝘦𝘢𝘥𝘦𝘳. But, I loved 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 stories. That's still true for me today. At 25, my version of 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 is listening to an audible or a podcast. And I've created a career out of 𝘴𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 through the written word, video, photo, design, and more. So, after all of […]

Featured on LinkedIn: Personal branding and job security

When you're well-known and making a difference, you will always have job opportunities. ✅ You will always be employable. ✅ You can go to the places you want to go. ✅ You can create your "what if" future. What are you waiting for?

Featured on LinkedIn: Writing prompt

Happy Friday! Let's try a fun writing prompt: What color do you feel like today and why? Drop a comment below 👇 I'll start. Today, I feel like a pinkish red— like the primary color of Colibri Group's new branding. I choose this color because it symbolizes a lot of things that I'm feeling: love, excitement, and stress. […]

Featured on LinkedIn: Here are a few ways to create sexier content

Are your marketing efforts worthy of a 𝒕𝒉𝒊𝒓𝒅 𝒅𝒂𝒕𝒆? Here are a few ways to create sexier content: ✨ 1. Embrace controversy. Tip: Make sure it's tasteful and doesn't damage brand reputation. Impressions matter. ✨ 2. Tell stories. Tip: The best stories progress towards a central moral or message. What's the end game? ✨ 3. […]
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