Back to your regularly scheduled programming, let’s talk about #marketingautomation. 🤩
Short version: marketing automation can be used to streamline repetitive marketing tasks.
Long version: marketing automation is best used on a campaign basis, where highly targeted and specific content is thrown into a workflow to market to a narrow #audience to reach an identified #goal, such as generating more #revenue.
Here’s a very basic example…
𝗖𝗼𝗺𝗽𝗮𝗻𝘆: Prom dress retailer
𝗧𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Moms of late high school girls in St. Louis (the ones with the money)
𝗚𝗼𝗮𝗹: To sell [x] prom dresses / generate $x revenue
𝗛𝗼𝘄: Using the appropriate email list, create a workflow of #emails with delays. Build a specific landing page for the audience to navigate to from the email.
𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Review the results of engaged and unengaged recipients. What emails worked and which ones didn’t? Track how many consumers visited the store to buy vs. purchased online.
It takes a ton of planning initially, but once it’s set up, it can be a HUGE time saver. Not to mention, the #data you can get from it when done well is a game-changer for both #marketing and #salesteams. 🙌
