Featured on LinkedIn: Responding to positive and negative Google reviews
Are you responding to both positive AND negative online reviews? 👀 These reviews can live on your Facebook page, Google My Business listing, Yelp profile, and more. And they should not be neglected, as it can be a bad look for your business. For most people, responding to positive reviews is easy. Thank the customer for their […]
Featured on LinkedIn: Running a business requires emotional maturity
2021 is the year that I took the BIG leap and started my own small business, Hapacity Marketing, LLC! More specifically, on July 6th, 2021. 🚀 Since then, it's become the most challenging and rewarding job I've ever done. And in the scheme of things, that means I'm pretty lucky. But, I want to point […]
Featured on LinkedIn: You don’t have to be online 24-7
My parents are in town this week. All the way from Central Maine (where I grew up) to St. Louis, Missouri (where I live now). 🥰 While I have absolutely LOVED having them here (and wish I saw them more often), it has presented some challenges for me. Things that I've struggled with from the […]
Featured on LinkedIn: What does social media marketing really do for your brand?
There isn’t a single social media platform that will 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 increase your bottom line. There, I said it. 🤷♀️ However, it’s still a very important piece of the puzzle. 👀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗸𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝘄𝗮𝗿𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. And while they may not convert in the exact moment that they see your ad or an […]
Featured on LinkedIn: 2021 STL Startup Week
Every business person and #marketer knows this is true... ✨ Humans would rather follow other humans than they would a company.✨ Just look at these well-known thought leaders: Gary Vaynerchuk, Mel Robbins, Simon Sinek, Seth Godin, and Sara Blakely. Each has a massive following on social media because they create content with an understanding of what other humans are dying to […]
Featured on LinkedIn: Storytelling sells and here’s how
As a child, I was never much of a 𝘳𝘦𝘢𝘥𝘦𝘳. But, I loved 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 stories. That's still true for me today. At 25, my version of 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 is listening to an audible or a podcast. And I've created a career out of 𝘴𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 through the written word, video, photo, design, and more. So, after all of […]
Featured on LinkedIn: Playing sports and running a business
As a new entrepreneur, I often think about how my career relates back to my years and years of playing #sports. The mental toughness and semichaotic learning it required. The ability to think fast and adapt to new situations. More specifically, I'm reminded of when I first stepped onto the basketball court as a new high […]
Featured on LinkedIn: 2021 STL Startup Week – thank you!
Thank you to all who attended my session last week for #STLStartupWeek. It meant the world to me that you could attend. 🤍 This was my first in-person speaking event ever as a #businessowner. And of course, it started off with me accidentally stepping in someone's dog's 💩 before walking into the building. (Thanks, Starbucks, for coming in […]
Featured on LinkedIn: Mapping out social media posts
How do you map out what you're going to post on #socialmedia every time? 🤔 For me, I'm a visual person. So, I do it in these few ways: First, I like to look at the whole month and take notes. 📝 Are there any holidays or cultural moments I want to jump on? Do I have […]