Businesses should have ownership over their digital 𝗮𝘀𝘀𝗲𝘁𝘀. ✅

And yes, I intentionally said 𝘢𝘴𝘴𝘦𝘵𝘴 because they can "contain economic value and/or future benefit," according to Investopedia's definition.

These digital assets include #logos, social media profiles, company #websites, #email themes, data, images, audio, video, #blogs, and more.

And while it's not a super controversial statement to say, so many #businesses don't actually own these things. 🤯

For example, a business may have multiple employees under their Facebook page as admins, but their old #marketingagency from ages ago (who probably created their page in the first place) still has ownership.

That means the agency would have complete control over the page. If the business relationship went sour and they wanted to be malicious or even delete the page, they totally could. 😳

That probably would never happen, right?

Wrong! I've seen it happen firsthand. 😫

Businesses absolutely 𝗠𝗨𝗦𝗧 protect themselves. Owning all of your #digitalassets is an important step in doing so. And I'm here to help when you need it. 💗