Featured on LinkedIn: Marketing is Customer Service
Marketing is #customerservice. Anyone who thinks differently is doing it wrong. ❌ Here's why... ⬇️ Frequently, I see brands that publish social media posts that encourage users to leave comments, such as a clothing brand captioning, "Which jacket color is your favorite?" But then, these brands don't respond back to the comments. 🤔 ✦ Is it […]
Featured on LinkedIn: Screw Imposter Syndrome. Believe in Your Success.
What's holding you back from doing what you REALLY want to do? ⬇️ ✦ Is it just not the right time?✦ Is it finances?✦ Is it the lack of know-how?✦ ... Or something else? We all have a 'thing' in mind, right? But no matter what that thing is, we have yet to do it […]
Featured on LinkedIn: Staying Strategic with Ever-Changing Marketing Trends
The fun (and challenging) thing about the #marketing industry is that, just when you think you've caught up, you're already behind. 😆 ➞ Remember when #emailmarketing was groundbreaking? ➞ What about when you could keyword bomb a site to gain #SEO juice? ➞ Or when you'd gain leads from a postcard #advertisement sent to homes or businesses? See, those things are STILL important […]
Featured on LinkedIn: The Relationship Between Sales & Marketing
A common misconception that #sales and #marketing teams have is... ⬇️ "You must include a call-to-action (CTA) in every piece of #content you put out." Yes, there's some truth to that because it helps to point a user where to go next, whether it's to watch a #video, to read a more in-depth #article, to attend your #webinar, or simply to contact you. 📞 […]
Featured on LinkedIn: A note on Real Estate Marketing
Did anyone buy a house in 2021? 🙋♀️ I did! I know what you're probably thinking... "WHAT! You're a crazy person! You must have overbid by at least $15k!" Nope! In fact, we got the house for asking price with zero competition. 🤯 Why? Because hardly anyone showed up to the seller's open house. (We […]
Featured on LinkedIn: What’s the Difference Between Singular and Plural Search Terms?
What's the difference between singular and plural search terms? In general, it's the user's intent. Plural = purchase intentSingular = informational intent Let's use the teddy bear example. When we search 'teddy bear,' we get a mix of results: ↠ blogs and articles on the history of the teddy bear↠ local and online stores to […]
Featured on LinkedIn: When to See Results with Marketing Efforts
As a #marketer, the most common question I get from clients is "How long is it going to take for my brand to see results?" What I want to respond with (as a naturally competitive and impatient person): "If not today, then tomorrow!" But the truth is, no one really knows that answer. If we did, […]
Featured on LinkedIn: Marketing is a MUST for Businesses
Keeping a business running smoothly takes a village. Or more specifically, departments. There's accounting and finance, human resources, research and development, technology, customer service, and of course, #marketing. In my unbiased opinion (wink), marketing is one of the most powerful departments in an organization. Especially in terms of generating #revenue and #profit. Having said that, it's also one of […]
Featured on LinkedIn: The Power of Marketing & Sales Teams
Unsurprisingly, #marketing and #sales teams typically have the same goal— to generate more #revenue for the brand. Yet, they approach them differently. While Marketing is focused on 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 leads who have a need for the brand's product or service and creating opportunities, sales is concerned with 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 with those leads and using those opportunities to convert them into 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. When Marketing […]