Featured on LinkedIn: Networking is Antique. Start Building Genuine Connections
Forget #networking. Start making genuine #connections with people. The difference between the two is that networking has a short lifespan that typically doesn't exceed the 9-5, whereas relationships are more long-term, if not forever. Additionally, networking feels transactional; connecting feels relational. The key to building genuine connections is actually quite simple: Listening. 👂 I would also contend that […]
Featured on LinkedIn: Brand Recognition Tip
None of us want to see #ads. We're at the point where it feels like we hardly even notice them, as we scroll through our #social feeds. Except we DO notice them... subconsciously. When it becomes time to #buy, you're probably going to Google #search in one of two ways: 1) Type in the product or service. 2) Type in that […]
Featured on LinkedIn: Marketing Copy Doesn’t Have to Be So Boring
A lot of marketing #copy is boring (or doesn't get read) because it's not written how normal people speak. It's called conversational writing, which helps brands appear more approachable... and maybe even cool. 😎 Here's how to do this successfully: ✍︎ Do not Don't be afraid of conjunctions.✍︎ Use emojis sparingly and intentionally.✍︎ Simplify your vocab. vocabulary✍︎ […]
Featured on LinkedIn: Practice What You Preach
I'm sure you've heard this old adage a million times, "Practice what you preach." Unsurprisingly, this saying doesn't just ring true in life but also in #business. A great example of this is with #branding. It's important to portray your brand in the best light ☀️ because people typically buy from companies they like. But, it's also […]
Featured on LinkedIn: Basic Marketing Automation Example
Back to your regularly scheduled programming, let's talk about #marketingautomation. 🤩 Short version: marketing automation can be used to streamline repetitive marketing tasks. Long version: marketing automation is best used on a campaign basis, where highly targeted and specific content is thrown into a workflow to market to a narrow #audience to reach an identified #goal, such as generating […]
Featured on LinkedIn: Contributors vs Lurkers on Social Media
Are you a #socialmedia Lurker or Contributor? 🧐 Speaking for myself, I'm definitely a #contributor. I know the power that can come with it. If you frequently #engage with other people and/or brands, they often reciprocate. I'm sounding like a true #marketer and #socialmediamanager. So, why do #lurkers lurk? 🤔 A number of reasons, including: ‣ They might be afraid of being made fun of […]
Featured on LinkedIn: The Importance of Cross-Promotion on Social Media
Let's talk about social media #crosspromotion. 🔁 The purpose of cross-promotion is to garner as much #awareness and #credibility around your brand/service/product as possible across #socialmedia networks. The more social #channels a brand has, the more potential #customers and #influencers can be reached. The best strategies are the ones that make sure to tailor each message for each channel. 👏 Cross-promotion works especially well for large, parent brands […]
Featured on LinkedIn: Thought Leaders vs. Influencers
So, what's the deal with #influencermarketing? A lot of #marketingstrategists cringe at the thought of using #influencers as part of their #marketingstrategy while others fully believe in its ability for garnering brand #awareness and even generating #revenue. I get it. It's not for everyone. ❌ On the other hand, pretty much every #marketer especially in […]
Featured on LinkedIn: Working From Home Office
You may find these studies surprising... I somewhat did. ⬇️ A study by Clutch found that an aesthetically pleasing #workplace can have a positive impact on a worker's #jobsatisfaction and #workproductivity. 👀 Beyond that, a beautiful #office space is also a reflection of your #company— just like your #branding. While most of us are #workingfromhome, it's still helpful to think about what kind of effect […]