I hear from clients all the time: "𝘐 𝘸𝘢𝘯𝘵 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥 /𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘰 𝘨𝘰 𝘷𝘪𝘳𝘢𝘭."

Many marketers, they'll see that comment as a red flag. 🚩

Because wanting to go 'viral' may mean that the client won't trust the time it takes to do so. Therefore, marketers worry that they'll drop the ball.

But, in my personal opinion— who says it has to take so long?

It *can* be done quickly. We see overnight successes all the time. 🌃

For me, virality is more about...

𝟭) 𝘁𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗽𝘂𝘀𝗵 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀,
𝟮) 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘂𝗻𝗶𝗾𝘂𝗲, 𝗺𝗮𝘆𝗯𝗲 𝗲𝘃𝗲𝗻 𝗽𝗿𝗼𝘃𝗼𝗰𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 (𝙞𝙩 𝙜𝙚𝙩𝙨 𝙩𝙝𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙜𝙤𝙞𝙣'), 𝗮𝗻𝗱
𝟯) 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆.

It's investing in the creative process, not just the output of content overload.

There's a lot of noise in the marketing world. People are doing the same things over and over for different clients, despite unique audiences. 🔁

Not because they want to nor is it what's going to make the biggest bang for the buck... But, because it's safe and almost guaranteed to generate a *little bit* of ROI here and there.

So, look inward... 🤔

𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗿𝗶𝘀𝗸 𝘁𝗼𝗹𝗲𝗿𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗴𝗼𝗶𝗻𝗴 𝘃𝗶𝗿𝗮𝗹? 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘄𝗵𝗮𝘁 𝗶𝘁 𝘁𝗮𝗸𝗲𝘀?

Others will, and they'll reap the benefits because of it. ✨

Ready to make a BIG splash on social media? Let's talk! Or you can learn more here: https://loom.ly/R-AZTDw