Let’s be real— change is not comfy. Actually, it’s very 𝙪𝙣comfortable.
It’s like when I was pondering the idea of starting my business… I wanted to throw up. It sounded overwhelming and risky and sickening. 🤢
But ultimately, it was the right move!
I attribute it all to 1) my risk tolerance, 2) my incredible connections, and 3) my desire for innovation.
Now, I won’t bore you with cliches. But, I will say that what I do in marketing is closely tied to innovation.
It’s nearly impossible to keep up with the ever-changing trends. And the brands that do it well (or even lead the way) are going to continue to thrive. 🔥
While the others, they’ll continue to survive each year. However, they’ll always be too late to make a real impact.
And it’s almost cringey for the audience. Think back to the viral meme ‘Little Miss and Little Mister.’ Sooo overdone! 😬
So, here’s how to *attempt* to innovate in an incredibly innovative industry. (That’s a mouthful!)
1). Keep up with pop culture: what’s going on in the news, entertainment, etc.?
2). Continuously poll your audience: what do they care about?
3). Analyze your marketing performance often: More than monthly, comparing YoY!
4). Connect with industry leaders who are doing it well: what ideas can you glean from them?
5). Be clear on the risk vs. reward: is it worth it?
BONUS: Clarify what level of innovation you’re trying to achieve. Is it new-to-world, new-to-industry, or new-to-organization?
You’ve got this! ❤️
