Here's some easy math on a Friday... 👇

Let's say, you just created an online course that will cost students $100 to sign up.

You're getting ready to promote it, but you want to know what it'll take to reach your goal of $150,000. 🤑

With that goal, we know we need 1,500 conversions because that's the result of $150,000 (goal) divided by $100 (course cost).

But, we're not done! Now, we need to figure out how many website visitors 🌐 we need to get to reach 1,500 conversions.

We'll go with a conversion rate of 5%. (A good conversion rate is between 2 percent and 5 percent!)

So, we'll take 1,500 (conversions) and divide it by 5% (conversion rate), which equals 30,000 (website visitors).

That's great! But, let's take it a step further.

How do you determine the number of people who need to become aware of your course? 👀

Well, take those 30,000 website visitors and divide it by the 5% conversion rate again.

That equals 600,000 people who need to see your marketing 📱— using email, paid ads, social media, etc.

👍 Like if this helped!