Running a small business can be intimidating, exhausting, and too much for one person! There are so many aspects to think about. Marketing is only one piece of that puzzle. Outsourcing your marketing to an agency has a variety of benefits, and in this blog post, we will get into each of those. As you read, try to sit back, relax, and take a sip of that coffee— you might need it!

 

Agencies have the expertise your business needs.

As a small business, doing all of the marketing yourself is like trying to juggle when you’ve never been in the circus. What am I doing? A lot of people ask this question. 

Small business owners are the expert in whatever product or service you are trying to sell. Being the expert in every aspect of a business, however, is nearly impossible. There’s no shame in needing help! 

Marketing agencies exist for this very reason. We specialize in areas such as: 

 

• SEO
• Video/Photo
• Email marketing
• Marketing strategy
• Social media marketing
• Copywriting/Content writing
• Personal branding (for execs, founders, and leaders)

 

We know SEO.

A higher ranking in search engine optimization will ensure your small business is visible in a search! Listings that appear close to the top and on the first page of search engine results are more likely to be visited. SEO is especially important for small businesses. 

Why? If you were to type “Amazon” into Google, dozens of results about the company Amazon would be first. If you have a hiking brand named after the Amazon Rainforest, your online store may get lost in the shuffle. 

This is one example of how a marketing agency can swoop in and save you from the fear we’ve all had since grade school gym class: being picked last.

 

We know content and digital marketing.

Content and digital marketing encompass a wide range of marketing services, including video/photo work, email marketing, marketing strategy, social media, copy/content writing, and personal branding. 

Content marketing is an indirect and subtle way to educate customers and earn their confidence. It’s kind of like when a small business owner slips a piece of information about their product or service into a casual conversation, hoping to plant a seed in the customer’s mind. It’s a gentle whisper compared to digital marketing, which is more of a loud roar. 

Digital marketing includes a strategy, reaches a wider audience, and is up front in trying to convert the receiver of said marketing message into a buyer. Social media marketing is a type of digital marketing that uses platforms to connect a business to its target audience. 

 

We’re passionate about what we do.

For some small business owners, marketing is the bane of their existence. For us, it’s what we live for! We eat, sleep, and breathe this stuff. 

We have the advantage of being passionate about marketing in a way not everyone is. Plus, we're subscribed to the marketing and business podcasts, newsletters, and channels so our clients don't have to be. 

We love who we do it for, and we love who we do it with. Wait, so someone else enjoys this stuff and wants to take it off my hands? Sounds good to me!

 

We have access to advanced tools, saving you time.

It is the job of a marketing agency to have the technology required to effectively market a small business. Software and analytics platforms can be expensive for small businesses to invest in independently, so it only makes sense to outsource your work to an agency who already has the tools.

Using technology is just one more time-consuming thing we can take off your plate.

 

We can save you money!

Hiring and training an in-house marketing team is a huge undertaking. You can outsource work for a fraction of the cost of maintaining a full-time marketing team. 

Also, outsourcing your work creates a different business relationship. Instead of having a paid employee, you could be a client of a marketing agency. This saves you from having to put someone on payroll and worry about all the responsibilities attached. 

And when you outsource, all you pay for is what you need. 

 

We adapt to your needs.

We are flexible and can scale our efforts to match your needs. If you only need one blog post per month, we’ve got you. If you need four per month, we’ve got you. 

This is great for small businesses because the amount of work needed may change from time to time, and it may not warrant hiring an employee to do the job. 

 

We have the benefit of an outside perspective.

Have you ever looked at something long enough to the point of not knowing what it looks like anymore? If someone were to ask me how to describe my living room decor, I’m sure I would botch that explanation. 

When things become part of your environment, you tend to not notice them anymore. When someone has “fresh eyes'', they see things from an entirely new perspective— without bias or emotional clutter. 

A marketing agency can come in, look around, and generate ideas that lead to more innovative campaigns. 

 

We measure results.

Marketing agencies have the technology to determine if all of these efforts are working. That way, things can be adjusted if needed. 

We measure outcomes through analytics and reporting, giving you feedback on just how much your marketing makes a difference. 

 

We get it!

Lastly, we get it. Hapacity is a small business itself. 

We know all about limited budgets, limited hands on deck, and time crunches. We know about all the tasks involved in running a small business. 

This is why we offer free consultations, so you can have your questions answered and marketing needs discussed before investing a dime. 💕