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Ten must-have marketing tools for your small business

Let's be honest. When it comes to marketing, doing everything yourself can be overwhelming. Are you looking for that tool every small business owner is talking about—the one that makes your life just a little easier? We got you. We actually have not one, but ten must-have tools for you.

Email and SMS tools

Email and SMS marketing have different strengths. Together, they can achieve just about anything! Some marketing professionals report a 100% improvement in ROI (return on investment) through emails. SMS messages have a 98% open rate compared to email's 20% open rate. SMS messages also have a higher click-through rate (CTR) and conversion rate.

Conversion rates refer to the consumer completing a desired action, and click-through rates refer to the percentage of clicks per 100 impressions. Both are important for measuring the success of your campaign, content, or advertisement.

Mailchimp and Klaviyo are two safe options. Mailchimp is a popular email marketing platform, and Klaviyo is a comparable alternative. Each has some differing strengths. Overall, their ratings on ease of use, price, digital marketing channels, and features based on the ideal user average-out. It just depends on what you're looking for. Typically, small businesses start with Mailchimp and accelerate to Klaviyo.

Content marketing tools

ChatGPT and Grammarly are perfect examples of content marketing tools. If you need answers to your questions, written content integrating information across the web, or sales pitches, you can turn to your trusty AI chatbot! Grammarly can help you weed out any errors in your content and assist you with the syntax of your piece. For example, Satisfaction by The Rolling Stones would never survive a Grammarly review. "I can't get no satisfaction"? Come on, guys. It's "I can't get any satisfaction." I digress.

Analytics tools

Google Analytics and Looker Studio are two tools that can help you see if your content is vibing with the algorithm. We want your content on social media platforms to be like someone riding shotgun, making waves with their hand out the window: in sync. These tools will help you determine how well your content is performing.

Analytics can be used for more than just social media. It can also collect data on your website and products so you have the insight needed to determine if your approach is working and how well. Imagine a report card with real-time feedback and interactive elements. That's what business analytics offer! It's like a high-performance dashboard showing you exactly how your small business is performing at any given moment.

SEO tools

Semrush is a great choice for SEO (search engine optimization). It helps your website rank higher in searches, increasing online visibility. Digital marketers use it to optimize their websites for organic search traffic and run digital marketing strategies. How? It gives you a step-by-step process to follow.

By typing your website's URL in, you can use this SEO checker. It uses things like keyword research and competitor analysis to improve your website's rankings. Websites in a Google search are kind of like the kids in the movie Cheaper By The Dozen: everyone wants to be first in line.

Digital marketing tools

Digital marketing tools are online applications that help with selling products or services. An example of this would be Hubspot. This CRM (customer relationship management) platform contains the software you need to grow your business. Hubspot contains five "hubs": marketing, sales, service, operations, and CMS (content management systems). CMS are software tools that help marketers establish content for channels such as websites, blogs, and social media.

Video editing tools

Video editing tools like will be your best friend. Why? Short attention spans and visual learners have combined forces in 2024 to make video marketing more effective than ever. Whether it's a TikTok video, Instagram story, YouTube Short, or Facebook reel, video editing tools like can assist you in the process of creating such content.

Statistics show that 86% of businesses say video has helped drive more website traffic. How do they know this? They probably checked Looker Studio!

Another important marketing strategy is to think of your target audience. For example, if you sell junior-sized clothing, keep in mind that 57% of all the Gen Z's running around prefer short-form videos rather than long-form content.

Social media tools

Social media tools like Metricool can help you stay organized. By scheduling posts, you can enjoy your wedding day instead of running back to the office to publish that day's post at just the right time. Later is another user-friendly platform. You can customize captions based on each platform and use the hashtag tool for Instagram by clicking "add the first comment." This way, your block of hashtags doesn't clutter your caption. Social media tools can help you customize content for B2B or B2C, and it can also streamline the process of posting.

Design tools

Canva Business is an amazing design tool. It is so user-friendly that people with zero graphic design experience can successfully create anything they want. There are quite a few options on the free version of Canva, but you can upgrade to access even more elements. This can help with logo design, Instagram squares, website graphics, or really any visual aspect of your content. It has features such as brand kits so you can keep the colors on your designs consistent with whatever branding you choose for your business.

If you don't know where to start, there are templates to help you out. If you're working with a marketing team, there is a projects tab to keep all designs organized. You can even search for a canvas based on aspect ratio, such as an 8x10 flyer. It's no secret that marketing would be nothing without a visual to catch the customer's eye.

Project management tools

With all of these projects, we need a manager! This is where tools like come in. As a small business, you will need a way to collaborate with your team on projects. can be used to keep track of individual and team tasks, track updates, rate priority from low to high, establish due dates, and so on.

Client management tools

Managing clients is better with HoneyBook. I mean, it just sounds sweet, doesn't it? HoneyBook is for the modern professional. Just thinking about proposals and contracts gives me a headache. And for this type of headache, client management tools work better than Tylenol. This tool allows you to book clients, send invoices, and even get paid. Say hello to easier!


Whew, okay—take a sip of that coffee that's been sitting next to your computer.☕ It's time to sit back and process all of this. Whether you're looking to outsource your marketing or take it on yourself, you now have some tips and tricks up your sleeve—the sleeve you use to wipe your tears after a long day of being a powerhouse of productivity. Give yourself a break! Let us help you up your marketing game by strategically implementing these tools into your workflow. Every small business owner could use a little help from a friend. 😉

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