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Featured on LinkedIn: Staying Strategic with Ever-Changing Marketing Trends

The fun (and challenging) thing about the #marketing industry is that, just when you think you've caught up, you're already behind. 😆

➞ Remember when #emailmarketing was groundbreaking?

➞ What about when you could keyword bomb a site to gain #SEO juice?

➞ Or when you'd gain leads from a postcard #advertisement sent to homes or businesses?

See, those things are STILL important to this day, and they probably always will be. However, it's important to not put all your eggs into one basket. 🥚

When I say that, I don't mean be everywhere and anywhere. Though, it is a good idea to garner as much real estate online as necessary and helpful.

But, what I really mean is to be selective with what marketing #platforms you use and how you use them. At the end of the day, time is money.

For example, you could be spending $4,000 on #GoogleAds and getting a 12% #conversionrate, which is pretty decent. 👍

While that sounds great, what if your $4k could be spent elsewhere for a 15% conversion rate? 🤔

You'd probably go that route instead, or at least in conjunction with Google Ads.

On that note, consider experimenting with different #marketingtools for your #brand. You never know what might stick with your audience... until you try! 👀

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