A common misconception that #sales and #marketing teams have is… ⬇️
“You must include a call-to-action (CTA) in every piece of #content you put out.”
Yes, there’s some truth to that because it helps to point a user where to go next, whether it’s to watch a #video, to read a more in-depth #article, to attend your #webinar, or simply to contact you. 📞
Having said that, today’s users are smart. 😎
If they want more information about your content, they typically know where to find you.
They know that, if they click on your LinkedIn profile, they will find what brand you work for. And once they click on your company page, they know how to find your #website. And from there, they know to find more information on your website’s #blog or FAQ pages. Or if they want to reach out, they know to go to your Contact page to find a phone number, email, or to fill out a form.
Sounds like a lot of work, huh? 🤔
True. But, this has become the norm for proactive #users. If they want an answer, they will find it online within 30 seconds, like a detective. 🕵️♀️
So, please, do yourself a favor and use your #CTA more scarcely. Give, give, give before you #sell.
If your content is effective and consistent enough, trust that users will remember you and find you. 💪
