Unsurprisingly,Β #marketingΒ andΒ #salesΒ teams typically have the same goalβ to generate moreΒ #revenueΒ for the brand. Yet, they approach them differently.
While Marketing is focused on π³πΆπ»π±πΆπ»π΄ leads who have a need for the brand’s product or service and creating opportunities, sales is concerned with πΊπ²π²ππΆπ»π΄ with those leads and using those opportunities to convert them into π°ππππΌπΊπ²πΏπ.
When Marketing and Sales teams work together, they can be very powerful! π€πͺ
In fact, “well-aligned sales and marketing teams can account for 15% increase in win rate,” according to a study by Salesforce.
So, ask yourself, is the current process lopsided?
β Are you getting a ton of marketing qualified leads and the sales teams aren’t winningΒ #business?
β Is the sales team winning the business it gets, but not seeing a ton of opportunities from the marketing team?
β Is the marketing team not sending the πππππΒ #leads?
β Is your sales team not keeping track of helpfulΒ #dataΒ and insights?
If so, maybe it’s time for an intervention. ππ
