Featured on LinkedIn: My hardest working employee was slacking off

I have an embarrassing confession…

I’m Owner of a #marketing company, and my hardest working employee was slacking off for ONE WHOLE MONTH. 😫😤😭

Who’s that employee, you might ask?

Oh, just my website 🌐 — the one I DIYed about a year ago without a web developer/designer background. 😂

Here’s what happened… 👇

The main contact form on my site was broken for an entire month. I could see that the events were triggered, but I couldn’t view the actual submissions— they didn’t exist. 🤬

While the form is fixed today, it’s STILL driving me *crazy*.

Two reasons why…

1) The most obvious reason— I missed out on potentially awesome leads, and in reality, it’s my fault for letting it slip beneath the cracks for an entire month. 💀

2) I’m an avid Inbox Zero, quick responder type of person, and I always have been. It saddens me to think that these people may feel like I ignored them. 😟

There isn’t a happy ending to this post. But, I’ll offer you some advice:

Be proactive rather than reactive! In other words, invest in the long-term solution over the short-term fix. ✅

Early on, I could’ve invested in quality help for my website so I’d have better protection for when things like this happen.

But, I didn’t. And now, my website requires frequent and manual time, love, and attention. LOL 😅

It would have been easier and better to create something technically sound from the jump! #LessonLearned 😂

 

More articles like this

Hidden Gems: Meet Holly Reardon of Hapacity Marketing

Meet Holly Reardon of Hapacity | CanvasRebel

Community Highlights: Meet Holly Reardon of Hapacity Marketing

Discovery + Subscribe

Let’s continue the conversation

New ideas are shared here periodically for marketing leaders who enjoy thinking deeply about the work.

If something here feels familiar, it’s often because the same patterns are showing up inside your own marketing team.

Subscribe below to receive new insights when they’re published, or start a conversation about strengthening the system behind your marketing.