Keeping a business running smoothly takes a village. Or more specifically, departments.
There’s accounting and finance, human resources, research and development, technology, customer service, and of course,Β #marketing.
In my unbiased opinion (wink), marketing is one of the most powerful departments in an organization. Especially in terms of generatingΒ #revenueΒ andΒ #profit.
Having said that, it’s also one of the first departments to experience cuts in a downturn.
But time and time again, we have seen the countless advantages of maintaining or even increasing marketing budgets during a weaker economy.
As the popular saying goes: βWhen times are good, you ππ΅πΌππΉπ± advertise. When times are bad, you πΊπππ advertise.β
Agree or disagree?
