Our pals at Zhuzh
Zhuzh…what? It’s pronounced like “ZHOOZH” and is often used to describe fancying something up. Zhuzh Rentals is local to St. Louis and we clicked right away because Zhuzh’s founder Jessica had a bold vision. Jessica set out to elevate events through high-quality linen rentals that serve as both the foundation and final flourish of any gathering. Hapacity was the perfect match – we LOVE bold. As an experienced event industry professional, Jessica had the expertise but needed a strong and cohesive look for her brand, website, and marketing strategy to bring Zhuzh to life. Say no more!
The dream
Once we knew we were working together as a team, we set a big goal: to create a strong foundation for brand consistency across digital and in-person experiences.
What we worked on
In fact, “zhuzh” is exactly what we did for Zhuzh! Together, we didn’t just zhuzh up her brand, we zhuzh’d up her entire marketing ecosystem. Jessica’s ambition, style, and deep industry knowledge made her a dream to collaborate with. We love working with mission-driven women like her—entrepreneurs who are ready to work together to build something beautiful.
→ Phase 1: Establishing Zhuzh’s foundation
Together, we:
- Conducted brand discovery to define Zhuzh’s core audience, offerings, tone, and positioning.
- Created a full brand guide with logo, fonts, colors, messaging, and a clear visual identity.
- Wrote a refined positioning script to help Jessica confidently explain her value at wedding shows and networking events.
After completing phase one, we celebrated a strong foundation that we could build from in our journey together.
→ Phase 2: Time to go live
With the Zhuzh brand locked in place, we:
- Designed and developed a custom website to reflect the aesthetic—modern, elegant, and approachable.
- Wrote all web copy to match her brand voice and convert users toward booking.
- Embedded over 2,500 linen SKUs into the site to showcase her expansive inventory.
- Integrated contact and inquiry forms, booking tools, and optimized the site’s technical health.
- Connected the site to Google tools and key directories (Yelp, Eventective, etc.) for local SEO.
By this time, a visually stunning, fully functioning website is regularly drawing engagement from clients and peers alike. Woo!
→ Phase 3: Time to party
To support Zhuzh’s grand opening, we:
- Captured and edited photo + video content during the Open House event.
- Posted on social channels to boost engagement and visibility.
- Created punchy launch messaging and print collateral for guests and vendors.
Now, Zhuzh is buzzing and the name is out there.
→ Phase 4: Building a community
As we shifted into an ongoing retainer, we helped Zhuzh grow their digital presence with:
- Easy to use, branded Canva templates for consistent design across platforms.
- A full monthly social media content calendar including graphics, captions, and video scripts. This included scheduled and published posts with optimized timing and hashtags.
- Edited and published short-form video content filmed in her studio across Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Carefully written magazine bios and press blurbs for features in local publications.
- Monthly metrics review time to align on goals for the next month.
- Organized photos and video content in a shared Google Drive.
We’re rocking and rolling! Zhuzh is now a recognizable brand voice and boasts a stronger local digital footprint in the STL events scene.
→ Phase 5: Zhuzh IRL
To support Jessica’s visibility at wedding shows and expos, we provided her with:
- A beautiful, high-end print catalog to showcase linen selections at vendor booths.
- Branded handouts featuring before-and-after linen transformations, QR codes, and fun messaging.
- Nurture emails for leads collected at events, including thank-yous and promos.
This tangible takeaway for leads leaves a lasting impression and keeps Zhuzh top of mind.
Started with a name, now we’re here
From a blank page to a beautiful cohesive brand package, Jessica was able to focus on her core competency while Hapacity brought her marketing to life. Together, Zhuzh was off and running to elevate St. Louis’ wedding and events scene boldly. We loved watching Zhuzh bloom from a name to a solid, blooming brand!
By the numbers
