Author: Hapacity
-
Finding the right social media platform for your business
We all know social media is a big deal. Whether you’re catching up with friends, laughing at videos, or scrolling through endless aesthetic posts, it’s where people spend their time. And if you’re a business owner, it’s where your customers are too. But here’s the thing— not every platform is right for your business, and… Read more
-
What trends will carry over into 2025, and will TikTok still exist?
Hi there! We’ve almost made it through the year. With the holidays upon us and the 4th quarter in full swing, many of us are wondering what’s next. What trends will carry over into 2025? We’ll share what predictions are being made about marketing trends in the new year. AI It’s no secret that artificial… Read more
-
Copywriting and content writing: what’s the difference?
Hapacity offers both copywriting and content writing for our clients. A common question is, “What’s the difference?” Lots of people are confused about this, so you’re not alone in asking this question. Here, we’ve simplified the definitions of each, so you know exactly what types of writing fall under which category. We compare and contrast… Read more
-
What is SEO, and how can I use it?
The Basics SEO is an acronym for “search engine optimization.” What does this mean? Search engine optimization refers to a practice of improving the structure of content to help search engines rank it higher in search results. The purpose is to increase traffic and convert online visitors into customers. For example, let’s say you write… Read more
-
How small businesses can compete with big brands through marketing
There are lots of ways small businesses have a unique “edge” over big brands. Yep, you heard me! Let’s look at some of the ways you can compete with large corporations by using marketing as a tool. Provide excellent customer service. Providing excellent customer service can get you great reviews, which is a marketing… Read more
-
7 signs it’s time to switch your marketing agency
Hey there! How happy are you with your marketing team on a scale of 1 to 10? In this blog post, we will discuss ways to identify whether or not your agency is really helping your sales get off the ground. Here are seven signs it may be in your best interest to switch: … Read more
-
Why is outsourcing your marketing to an agency the right move for your small business?
Running a small business can be intimidating, exhausting, and too much for one person! There are so many aspects to think about. Marketing is only one piece of that puzzle. Outsourcing your marketing to an agency has a variety of benefits, and in this blog post, we will get into each of those. As you… Read more
-
How to connect with your audience through empathy in marketing
Empathetic marketing is an emotional approach taken to market goods or services in conjunction with a data-driven strategy. For example, in this Nike advertisement, the brand is acknowledging people’s realities and encouraging a sense of community during the pandemic. It reached people because it depicted the global human experience in 2020. Not only did it… Read more
-
Why is video so important for marketing in 2024?
Hey there! Today, we’re sharing 9 ways video can help you elevate your marketing strategy in 2024. In this blog post, we will touch on these topics: Conversions Engagement Attention spans SEO Social sharing Accessibility Storytelling Product explanations ROI Let’s get into it! How does video improve a brand’s marketing? It boosts conversions. In marketing,… Read more
-
Ten must-have marketing tools for your small business
Let’s be honest. When it comes to marketing, doing everything yourself can be overwhelming. Are you looking for that tool every small business owner is talking about—the one that makes your life just a little easier? We got you. We actually have not one, but ten must-have tools for you. Email and SMS tools Email… Read more
