Author: Holly
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Winning Hearts in 2025: How Emotional Storytelling Beats the AI Content Overload
In a world dominated by AI-generated content, businesses are learning (the hard way) that while automation can handle efficiency, it can’t create connections. AI might write blog posts and generate ads, but it lacks one critical thing: the ability to connect on a human level. And if 2025 teaches us anything, it’s that real connection… Read more
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Featured on LinkedIn: Social media vs. SEO
If I was paid a dollar for every time I heard someone say, “social media doesn’t contribute to the bottom line,” I’d have that beach home I’ve always wanted. 🌊🏠 Unfortunately, no one’s paying me, so the beach home will have to wait a bit longer. But, I want to make an important point here.… Read more
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Featured on LinkedIn: Fear & Living Up To Your Full Potential
I struggle with social anxiety. And while I’m always working to overcome it, it has affected various areas of my life— both personally and professionally. This is probably surprising to people who know me as a social butterfly. 🦋 But, I was talking to some of my entrepreneurial friends about fear, which is the root… Read more
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Featured on LinkedIn: Don’t DIY Marketing If You Don’t Have To.
I don’t hide from the fact that anyone could do marketing. Anyone could post on social media. Anyone could write a blog post or a landing page. Anyone could film a video on their iPhone. Everybody knows this. 👆 What I or any other marketer does is not rocket science. And oftentimes, entrepreneurs DIY the… Read more
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Featured on LinkedIn: Email Marketing vs. Film Storyboards
I recently heard this quote and it stuck with me: “Think of your marketing emails as storyboards.” I was a film student. 🎥 So, you can see why this resonated. And it makes sense! The similarities between storyboarding and email marketing are uncanny. They both involve visual and narrative structure to convey a message to… Read more
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Featured on LinkedIn: Creating demand for yourself
From personal experience, cold outreach hasn’t worked well in lead generation for my business. It feels awkward and impersonal. But, what HAS worked super well is when leads come to me first, whether they discover me from current/past clients or through social media. Mindblowing stuff, right? 🤪 Not really, but it’s true. Plus, those leads… Read more
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Featured on LinkedIn: Fantasy Football & Marketing
Listening to my husband talk about his fantasy football teams is comparable to watching paint dry for me. (Anyone else relate to this? 😂😅) In fact, no matter how hard I *try* to be engaged, it’s impossible for me to do so. I cannot and will not retain the information. “Look, squirrel!” 🤝 My brain… Read more
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Featured on Go Solo Subkit – Potential to Achieve More – Hapacity Marketing
So excited to be featured on GoSolo’s blog, where I reflected on what I do as an entrepreneur and, more importantly, why I do it— plus a few tips on how to do it yourself. Here’s a short snippet from the post: 👇 “I’m motivated by the fact that I don’t fit the stereotype of… Read more
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Featured on LinkedIn: Conversion Rates
Here’s some easy math on a Friday… 👇 Let’s say, you just created an online course that will cost students $100 to sign up. You’re getting ready to promote it, but you want to know what it’ll take to reach your goal of $150,000. 🤑 With that goal, we know we need 1,500 conversions because… Read more
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Featured on LinkedIn: Marketing siloing
Hey, business owners! Stop settling for the silo effect. ❌ Straight up— if the team members in your company aren’t all on the same page, they aren’t going to be as effective. That doesn’t mean that each department of your company needs to be good at the exact same things. Imagine the accountants doing your… Read more
