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Strategy

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Featured on LinkedIn: Storytelling sells and here’s how

As a child, I was never much of a ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜ฆ๐˜ณ. But, I loved ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ stories. That's still true for me today. At 25, my version of ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜ช๐˜ฏ๐˜จ is listening to an audible or a podcast. And I'veย created a career out of ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜บ๐˜ต๐˜ฆ๐˜ญ๐˜ญ๐˜ช๐˜ฏ๐˜จ through the written word, video, photo, design, and more. So, after all of […]
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Featured on LinkedIn: Photography can make or break your marketing

"A photo is just a photo, right? It doesn't make that much of a difference to our marketing efforts. Just throw a stock photo in there." ๐Ÿšฉ๐Ÿšฉ๐Ÿšฉ โ€” said no marketer EVER, and for a good reason. Being ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น with the images you create and choose for your blogs, social media, landing pages, etc. will […]
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Featured on LinkedIn: Personal branding and job security

When you're well-known and making a difference, you will always have job opportunities. โœ… You will always be employable. โœ… You can go to the places you want to go. โœ… You can create your "what if" future. What are you waiting for?
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Featured on LinkedIn: Recap of my 2021 learnings

We can all agree... 2021 was a wild ride. Which of my learnings resonates with you the most? Drop a number below. โฌ‡๏ธ   Social Media - Hapacity (1)
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Featured on LinkedIn: Creating a social media strategy

Happy Monday! Let's talk about the steps to ๐œ๐ซ๐ž๐š๐ญ๐ข๐ง๐  ๐š ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ. Anything to add? Drop a comment below. ๐Ÿ‘‡ If you like this content, give me a follow. โค๏ธ   Click here!
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Featured on LinkedIn: 5 ways to repurpose content for new audiences

Are you creating content for one purpose or channel only? Tisk, tisk! It's time to do better. Your content will thank you. โค๏ธ Here are 5 ways to repurpose content for new audiences ๐Ÿ‘‡ Click here!
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Featured on LinkedIn: Here are a few ways to create sexier content

Are your marketing efforts worthy of a ๐’•๐’‰๐’Š๐’“๐’… ๐’…๐’‚๐’•๐’†? Here are a few ways to create sexier content: โœจ 1. Embrace controversy. Tip: Make sure it's tasteful and doesn't damage brand reputation. Impressions matter. โœจ 2. Tell stories. Tip: The best stories progress towards a central moral or message. What's the end game? โœจ 3. […]
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Featured on VoyageSTL Magazine – Hidden Gems: Meet Holly Wentworth of Hapacity Marketing

I'm so incredibly excited to be featured as a hidden gem in the VoyageSTL Magazine. My company,ย Hapacity Marketing, has been a dream of mine for years and years until finally, I decided to take the leap in 2021. I'm so grateful every day that I did. I owe it to all of the people I've […]
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Featured on LinkedIn: Goal-setting in 2023

Happy Monday, the most dreadful day of the weekโ€” even when you love what you do. ๐Ÿ˜… This evening, Iโ€™m spending some time to reflect on my 7 (great) months in business withย Hapacity Marketing. Similar to Mondays, this can feel like a chore. But itโ€™s a must for continuous growth. ๐Ÿค I recently heard a […]