Featured on LinkedIn: What it takes to go viral online
I hear from clients all the time: "𝘐 𝘸𝘢𝘯𝘵 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥 /𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘰 𝘨𝘰 𝘷𝘪𝘳𝘢𝘭." Many marketers, they'll see that comment as a red flag. 🚩 Because wanting to go 'viral' may mean that the client won't trust the time it takes to do so. Therefore, marketers worry that they'll drop the ball. But, in […]
Featured on LinkedIn: Viral social media done well
Which response from the Oklahoma Department of Wildlife Conservation made you laugh the hardest? 😂 This Twitter thread is hilarious and totally relates to my last post about what it takes to go #viral. And overall, it's a great example of social media marketing done well. Click here!
Featured on LinkedIn: Tips for social media engagement at conferences & events
✈️ Back from a long weekend in Orlando for the National Association of REALTORS® conference and expo. My fellow social media manager, Trinity Bindiola, joined me in capturing/posting content for Colibri Real Estate. We had a blast at the conference and also enjoyed ourselves off the clock too. 🥂 In preparation for the weekend, we created a calendar of […]
Featured on LinkedIn: Content marketing strategy and distribution strategy
Content marketing is the process of planning content around business objectives. We often think of content as words on a page, videos, and imagery, and the core channels for doing so are owned media, earned media, and paid media. Owned media consists of... - Website - Social channels - Blog - Email newsletter Earned media […]
Featured on Go Solo Subkit – Potential to Achieve More – Hapacity Marketing
So excited to be featured on GoSolo's blog, where I reflected on what I do as an entrepreneur and, more importantly, why I do it— plus a few tips on how to do it yourself. Here's a short snippet from the post: 👇 "I'm motivated by the fact that I don't fit the stereotype of […]
Featured on LinkedIn: Fantasy Football & Marketing
Listening to my husband talk about his fantasy football teams is comparable to watching paint dry for me. (Anyone else relate to this? 😂😅) In fact, no matter how hard I *try* to be engaged, it's impossible for me to do so. I cannot and will not retain the information. "Look, squirrel!" 🤝 My brain […]
Featured on LinkedIn: Creating demand for yourself
From personal experience, cold outreach hasn't worked well in lead generation for my business. It feels awkward and impersonal. But, what HAS worked super well is when leads come to me first, whether they discover me from current/past clients or through social media. Mindblowing stuff, right? 🤪 Not really, but it's true. Plus, those leads […]
Featured on LinkedIn: Don’t DIY Marketing If You Don’t Have To.
I don't hide from the fact that anyone could do marketing. Anyone could post on social media. Anyone could write a blog post or a landing page. Anyone could film a video on their iPhone. Everybody knows this. 👆 What I or any other marketer does is not rocket science. And oftentimes, entrepreneurs DIY the […]
Featured on LinkedIn: Social media vs. SEO
If I was paid a dollar for every time I heard someone say, "social media doesn't contribute to the bottom line," I'd have that beach home I've always wanted. 🌊🏠 Unfortunately, no one's paying me, so the beach home will have to wait a bit longer. But, I want to make an important point here. […]