Category: Featured on LinkedIn
-
Featured on LinkedIn: Are you working IN or ON your business?
Business owners, ask yourself: “Am I working IN my business or ON my business?” Working IN your business consists of execution and also the management of the execution. And on the other hand, working ON your business consists of strategy and research that help with c-suite level decision-making. Greatย #businessownersย understand that the best way to make… Read more
-
Featured on LinkedIn: Content marketing strategy and distribution strategy
Content marketing is the process of planning content around business objectives. We often think of content as words on a page, videos, and imagery, and the core channels for doing so are owned media, earned media, and paid media. Owned media consists of… – Website – Social channels – Blog – Email newsletter Earned media… Read more
-
Featured on LinkedIn: Tips for social media engagement at conferences & events
โ๏ธ Back from a long weekend in Orlando for theย National Association of REALTORSยฎย conference and expo. My fellow social media manager,ย Trinity Bindiola, joined me in capturing/posting content forย Colibri Real Estate. We had a blast at the conference and also enjoyed ourselves off the clock too. ๐ฅ In preparation for the weekend, we created a calendar of… Read more
-
Featured on LinkedIn: Viral social media done well
Which response from theย Oklahoma Department of Wildlife Conservationย made you laugh the hardest? ๐ This Twitter thread is hilarious and totally relates to my last post about what it takes to goย #viral. And overall, it’s a great example of social media marketing done well. Click here! Read more
-
Featured on LinkedIn: What it takes to go viral online
I hear from clients all the time: “๐ ๐ธ๐ข๐ฏ๐ต ๐ฎ๐บ ๐ฃ๐ณ๐ข๐ฏ๐ฅ /๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐ต๐ฐ ๐จ๐ฐ ๐ท๐ช๐ณ๐ข๐ญ.” Many marketers, they’ll see that comment as a red flag. ๐ฉ Because wanting to go ‘viral’ may mean that the client won’t trust the time it takes to do so. Therefore, marketers worry that they’ll drop the ball. But, in… Read more
-
Featured on LinkedIn: My hardest working employee was slacking off
I have an embarrassing confession… Iโm Owner of aย #marketingย company, and my hardest working employee was slacking off for ONE WHOLE MONTH. ๐ซ๐ค๐ญ Who’s that employee, you might ask? Oh, just my website ๐ โ the one I DIYed about a year ago without a web developer/designer background. ๐ Here’s what happened… ๐ The main contact… Read more
-
Featured on LinkedIn: Hacks to get/stay motivated
My job requires a lot of creative juice. And TBH, I’ve been struggling to motivate myself this week. ๐ซ We all go through ebbs and flows of motivation. And no, I don’t have any secret sauce for how to never deal with it ever again. (LOL, I wish!) But, like my friendย Melissa Weberย always says, “you… Read more
-
Featured on LinkedIn: Running a business is about thriving, not just surviving.
I recently had an epiphany… ๐ Let me start off by saying, entrepreneurship is really hard. (Surprised? ๐) It can feel like you’re on your own island. And every day, you’re fighting for food, water, and shelter. ๐ You’re responsible for the business ๐๐๐ฟ๐๐ถ๐๐ถ๐ป๐ด. But, like many islands, it’s quite beautiful when you change the… Read more
-
Featured on LinkedIn: Client Video Editing Work
The other day, someone asked me how business is goingโฆ I responded with, โThings are ๐ฏ๐๐๐ but ๐ด๐ฟ๐ฒ๐ฎ๐,โ as I always do because I get this question a lot. Yet, this time, I followed it up with a deeper reflection on what that really meant for meโฆ When things are โ๐ฏ๐๐๐,โ it means job security.… Read more
-
Featured on LinkedIn: Start that business!
On July 1, 2021, I set a goal to start my marketing business in one year. I was so serious about it that I even made a calendar invite for myself on that day the following year. Ironically enough, I bought my LLC only 5 days later and then officially launchedย Hapacity Marketingย 2 months later. Because… Read more
