How small businesses can compete with big brands through marketing
There are lots of ways small businesses have a unique “edge” over big brands. Yep, you heard me! Let’s look at some of the ways you can compete with large corporations by using marketing as a tool. Provide excellent customer service. Providing excellent customer service can get you great reviews, which is a marketing […]
What is SEO, and how can I use it?
The Basics SEO is an acronym for “search engine optimization.” What does this mean? Search engine optimization refers to a practice of improving the structure of content to help search engines rank it higher in search results. The purpose is to increase traffic and convert online visitors into customers. For example, let’s say you write […]
Copywriting and content writing: what’s the difference?
Hapacity offers both copywriting and content writing for our clients. A common question is, “What’s the difference?” Lots of people are confused about this, so you’re not alone in asking this question. Here, we’ve simplified the definitions of each, so you know exactly what types of writing fall under which category. We compare and contrast […]
What trends will carry over into 2025, and will TikTok still exist?
Hi there! We’ve almost made it through the year. With the holidays upon us and the 4th quarter in full swing, many of us are wondering what’s next. What trends will carry over into 2025? We’ll share what predictions are being made about marketing trends in the new year. AI It’s no secret that artificial […]
Winning Hearts in 2025: How Emotional Storytelling Beats the AI Content Overload
In a world dominated by AI-generated content, businesses are learning (the hard way) that while automation can handle efficiency, it can’t create connections. AI might write blog posts and generate ads, but it lacks one critical thing: the ability to connect on a human level. And if 2025 teaches us anything, it’s that real connection […]
Finding the right social media platform for your business
We all know social media is a big deal. Whether you’re catching up with friends, laughing at videos, or scrolling through endless aesthetic posts, it’s where people spend their time. And if you’re a business owner, it’s where your customers are too. But here’s the thing— not every platform is right for your business, and […]
How effective is video marketing?
Scrolling through social media, you’ll notice one thing— videos are everywhere. From quick, snappy Reels to viral TikToks, video content dominates our feeds, and it’s not by accident. Platforms are pushing short-form videos harder than ever, giving brands a golden opportunity to grab attention, boost engagement, and convert viewers into customers. If your business isn’t […]