Author: Holly

As a marketer, I’m sure you can relate to this. Have you ever come up with an idea— the most BRILLIANT idea— that you thought to yourself, “This is it! I’m a f***ing genius!”? And then from there, you quickly take out a piece of paper and start rapidly jotting down how this idea will… Read more

I bet you’ve heard this saying over and over from marketing gurus: “You need to be everywhere your potential customers are!” I can also bet you thought to yourself, well, yeah. That totally makes sense. And you’re right, it absolutely does. The idea of being everywhere your potential customers are allows brands to stay top… Read more

What’s wrong with the grocery industry’s current marketing tactics? Grocery stores throughout the United States have the opportunity to truly connect with their customers. However, it’s something that a lot of organizations in the industry are currently not doing as well as they should. The process of grocery shopping doesn’t have to be so transactional.… Read more

There’s a misconception out there that many business owners and marketers have when attempting to create strategic marketing campaigns that will lead to conversions. And when I say it, you all have probably either heard it from someone else or, like me, you were the one to actually believe in this misconception before knowing the… Read more

Warby Parker is a brand that was started by a group of classmates who wanted to disrupt the glasses industry to serve customers in a much better way. Here are five tactics that Warby Parker uses in their social media marketing strategy that has helped with their rapid success. Read more

Always dreamed of starting a blog? With these tips, you can make that a reality! Read more

It’s not all about posting pretty photos. Influencers are master marketers. Read more