Author: Holly
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Featured on LinkedIn: Client Video Editing Work
The other day, someone asked me how business is going… I responded with, “Things are 𝗯𝘂𝘀𝘆 but 𝗴𝗿𝗲𝗮𝘁,” as I always do because I get this question a lot. Yet, this time, I followed it up with a deeper reflection on what that really meant for me… When things are “𝗯𝘂𝘀𝘆,” it means job security.… Read more
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Featured on LinkedIn: Start that business!
On July 1, 2021, I set a goal to start my marketing business in one year. I was so serious about it that I even made a calendar invite for myself on that day the following year. Ironically enough, I bought my LLC only 5 days later and then officially launched Hapacity Marketing 2 months later. Because… Read more
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Featured on LinkedIn: Meet Ashley Frame, subcontractor
Everyone, please meet my lovely friend and subcontractor, Ashley Frame! ❤️ Q: What have you learned since working together? A: “𝘚𝘦𝘳𝘪𝘰𝘶𝘴𝘭𝘺, 𝘚𝘖. 𝘔𝘜𝘊𝘏. 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘵𝘩𝘪𝘯𝘨 𝘪 𝘩𝘢𝘷𝘦 𝘭𝘦𝘢𝘳𝘯𝘦𝘥 𝘴𝘪𝘯𝘤𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵 𝘰𝘯 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘢𝘯𝘥 𝘵𝘰 𝘤𝘰𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘬𝘦𝘦𝘱 𝘵𝘩𝘦 𝘥𝘰𝘰𝘳 𝘰𝘱𝘦𝘯 𝘵𝘰 𝘯𝘦𝘸 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴! 𝘠𝘰𝘶… Read more
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Featured on LinkedIn: Thought leadership isn’t about you; it’s about everyone else.
My hot take on thought leadership: It’s not about you. It’s about everyone else. 👀 Thought leadership is a strategic move to showcase your expertise in your niche and more importantly, make a difference in your community. And to do so effectively, you can’t settle with being the person shouting from afar about a need… Read more
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Featured on LinkedIn: Goal-setting in 2023
Happy Monday, the most dreadful day of the week— even when you love what you do. 😅 This evening, I’m spending some time to reflect on my 7 (great) months in business with Hapacity Marketing. Similar to Mondays, this can feel like a chore. But it’s a must for continuous growth. 🤍 I recently heard a… Read more
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Featured on VoyageSTL Magazine – Hidden Gems: Meet Holly Wentworth of Hapacity Marketing
I’m so incredibly excited to be featured as a hidden gem in the VoyageSTL Magazine. My company, Hapacity Marketing, has been a dream of mine for years and years until finally, I decided to take the leap in 2021. I’m so grateful every day that I did. I owe it to all of the people I’ve… Read more
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Featured on LinkedIn: Here are a few ways to create sexier content
Are your marketing efforts worthy of a 𝒕𝒉𝒊𝒓𝒅 𝒅𝒂𝒕𝒆? Here are a few ways to create sexier content: ✨ 1. Embrace controversy. Tip: Make sure it’s tasteful and doesn’t damage brand reputation. Impressions matter. ✨ 2. Tell stories. Tip: The best stories progress towards a central moral or message. What’s the end game? ✨ 3.… Read more
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Featured on LinkedIn: 5 ways to repurpose content for new audiences
Are you creating content for one purpose or channel only? Tisk, tisk! It’s time to do better. Your content will thank you. ❤️ Here are 5 ways to repurpose content for new audiences 👇 Click here! Read more
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Featured on LinkedIn: Writing prompt
Happy Friday! Let’s try a fun writing prompt: What color do you feel like today and why? Drop a comment below 👇 I’ll start. Today, I feel like a pinkish red— like the primary color of Colibri Group‘s new branding. I choose this color because it symbolizes a lot of things that I’m feeling: love, excitement, and stress.… Read more
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Featured on LinkedIn: Creating a social media strategy
Happy Monday! Let’s talk about the steps to 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Anything to add? Drop a comment below. 👇 If you like this content, give me a follow. ❤️ Click here! Read more
