Author: Holly
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Featured on LinkedIn: Are you working IN or ON your business?
Business owners, ask yourself: “Am I working IN my business or ON my business?” Working IN your business consists of execution and also the management of the execution. And on the other hand, working ON your business consists of strategy and research that help with c-suite level decision-making. Great #businessowners understand that the best way to make… Read more
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Featured on LinkedIn: Content marketing strategy and distribution strategy
Content marketing is the process of planning content around business objectives. We often think of content as words on a page, videos, and imagery, and the core channels for doing so are owned media, earned media, and paid media. Owned media consists of… – Website – Social channels – Blog – Email newsletter Earned media… Read more
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Featured on LinkedIn: Tips for social media engagement at conferences & events
✈️ Back from a long weekend in Orlando for the National Association of REALTORS® conference and expo. My fellow social media manager, Trinity Bindiola, joined me in capturing/posting content for Colibri Real Estate. We had a blast at the conference and also enjoyed ourselves off the clock too. 🥂 In preparation for the weekend, we created a calendar of… Read more
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Featured on LinkedIn: Viral social media done well
Which response from the Oklahoma Department of Wildlife Conservation made you laugh the hardest? 😂 This Twitter thread is hilarious and totally relates to my last post about what it takes to go #viral. And overall, it’s a great example of social media marketing done well. Click here! Read more
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Featured on LinkedIn: What it takes to go viral online
I hear from clients all the time: “𝘐 𝘸𝘢𝘯𝘵 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥 /𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘰 𝘨𝘰 𝘷𝘪𝘳𝘢𝘭.” Many marketers, they’ll see that comment as a red flag. 🚩 Because wanting to go ‘viral’ may mean that the client won’t trust the time it takes to do so. Therefore, marketers worry that they’ll drop the ball. But, in… Read more
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Featured on LinkedIn: Project management tips for marketers
Below is a short list of project management tips for #marketers. What tips would you add? 🤔 I’ve worked with various marketing teams in my years, and I’ve learned a lot about #projectmanagement— from being the project manager myself as well as the doer. The point of project management is to save time and make money, and… Read more
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Featured on LinkedIn: My hardest working employee was slacking off
I have an embarrassing confession… I’m Owner of a #marketing company, and my hardest working employee was slacking off for ONE WHOLE MONTH. 😫😤😭 Who’s that employee, you might ask? Oh, just my website 🌐 — the one I DIYed about a year ago without a web developer/designer background. 😂 Here’s what happened… 👇 The main contact… Read more
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Featured on LinkedIn: Hacks to get/stay motivated
My job requires a lot of creative juice. And TBH, I’ve been struggling to motivate myself this week. 😫 We all go through ebbs and flows of motivation. And no, I don’t have any secret sauce for how to never deal with it ever again. (LOL, I wish!) But, like my friend Melissa Weber always says, “you… Read more
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Featured on LinkedIn: Running a business is about thriving, not just surviving.
I recently had an epiphany… 👀 Let me start off by saying, entrepreneurship is really hard. (Surprised? 😉) It can feel like you’re on your own island. And every day, you’re fighting for food, water, and shelter. 🏝 You’re responsible for the business 𝘀𝘂𝗿𝘃𝗶𝘃𝗶𝗻𝗴. But, like many islands, it’s quite beautiful when you change the… Read more
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We’re Hiring: Marketing Generalist & Assistant (inactive)
Friends, we have some news (if you haven’t heard yet)… We’re hiring! 👀 Okay, okay— before you get all excited, this is a formality. Haha! We’ve had subcontractors helping out for about a year now. (BTW, today is our one year in biz – yay!). But, it IS, in fact, different this time. Instead of… Read more
